Persimmon Homes signs new three-year partnership with Zoopla

(Alliance News) - Persimmon PLC's main trading brand Persimmon Homes has signed a new three-year partnership with London-based property website Zoopla Ltd.

The York-based housebuilder will list all its developments and leverage products "to drive more, high-quality buyer enquiries while also boosting Persimmon's brand awareness amongst Zoopla's high intent consumer audience who are actively searching for their next home," Zoopla said on Monday.

Ed McCoy, sales director at Persimmon, said: "Zoopla's investment into growing lead quality has demonstrated their commitment to the new homes industry, and we're delighted to extend our long standing partnership. We're also pleased by the return on investment delivered by their products...We look forward to building on this partnership in the years to come and continuing to test and develop new products together."

Alex Rose, commercial director at Zoopla, said: "By consistently driving market-leading conversion rates and high-quality buyer leads, we're helping homebuilders maximise demand across their developments, and ultimately grow their business.

"This partnership demonstrates that we have much more to offer beyond listing products. Our audience targeting products allow builders more options and flexibility in how they target new home buyers, while achieving a strong return on investment from their marketing spend."

Persimmon shares were 0.3% lower at 1,516.00 pence each on Monday morning in London.

By Tom Budszus, Alliance News slot editor

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