WPP subsidiary to acquire Romanian market research firm Daedalus
Millward Brown, a wholly-owned operating company of advertising giant WPP, has agreed to acquire Daedalus Consulting, one of the largest market research companies in Romania. In 2013 its unaudited revenues totalled €3.5m, with gross assets of €1.2m at the year-end. WPP said: "With this acquisiti
Read more