LONDON, Nov 24 (Reuters) - Britain's Lloyds Banking Group will probably sell 30 to 50 percent of its stake in the631 bank branches being rebranded as TSB when the new entityfloats on the stock market in 2014, a newspaper reported.
TSB's Chief Executive Peter Pester told Britain's SundayTelegraph that TSB will begin its roadshow relatively soon, withthe listing planned for the middle of next year.
The share sale will also include a retail offering, Pestersaid.
Lloyds was ordered to sell the branches by Europeanregulators as a penalty for receiving a 20-billion-pound ($32billion) government bailout in the 2008 financial crisis.
Pester also said that in the ten weeks since TSB launched anew advertising campaign, customers had been signing up forcurrent accounts twice as quickly as the group had estimated.