LONDON (Alliance News) - Interior furnishings group Walker Greenbank PLC Friday said it has collaborated with consumer electronics manufacturer Pure to produce digital radios featuring prints by Walker's brand Sanderson, Morris & Co.
The Pure Evoke digital radios, which are being launched in store and online on Friday, are available in Sanderson's Chelsea and Dandelion Clocks designs, which Walker said are two of its most iconic and successful designs.
"This is an excellent collaboration which brings our Sanderson brand together with the innovative consumer electronics brand Pure. This collaboration is another positive step in our licensing strategy which is taking the company's designs into lifestyle products and helping to drive further consumer awareness of our brands," Chief Executive John Sach said in a statement.
Walker also owns brands including Harlequin, Zoffany, Scion and Anthology. Pure is owned by UK-listed Imagination Technologies Group PLC.
By Karolina Kaminska; karolinakaminska@alliancenews.com @KarolinaAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
