The 'For Sale' sign is up at TV shopping channel Ideal Shopping after chiefs today confirmed press speculation they might offload the business."The board confirms that it intends to undertake a review of its strategic options, which could include a sale of the company," read a short statement Monday.That follows a report in the Sunday Times suggesting founders Paul Wright and Val Kaye want to get rid of their 35% stake in the Ideal World and Create and Craft television channels firm.Ideal, set up by 1980, got into the television game in an attempt to compete with QVC.It's currently valued at £53m, twice as much as it was a year ago when it reported an interim loss of £1.2m, though revenue had begun to steady as the firm addressed "a poor customer experience". The company swung back into profit in 2009 and reported a strong start for the current year with like-for-like sales up by 8.8%. In June, it promised a "substantial" profit in the first half of 2010.