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Ebiquity PLC - London-based marketing and media consultancy - Says it is opening new office in Gurgaon, India, in response to the significant growth in the Indian advertising market. The office builds on the presence of FirmDecisions, Ebiquity's contract compliance specialist business, which has been operating in Mumbai since March 2017. Highlights that India is among the fastest-growing advertising markets in the world and expected to attain ninth rank in overall ad spending by the end of 2021. Ad spend in India is forecast to grow by 23%, and Digital is expected to grow by 28% by the end of this year.
Chief Executive Officer Nick Waters says: "I am delighted that Ebiquity is now entering India, following the successful launch of FirmDecisions several years ago. India is one of the most exciting and complex media markets in the world with a strong track record of growth over the past 20 years, and many years of high growth ahead. We see a tremendous opportunity to help our clients eliminate waste and create value from their media investments to achieve better business outcomes."
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By Arvind Bhunjun; arvindbhunjun@alliancenews.com
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