Last checked at 
(Alliance News) - Ebiquity PLC said Wednesday it has acquired Netherlands-based digital media monitoring firm Digital Decisions BV for EUR700,000.
"The acquisition is highly complementary to Ebiquity's Media division and will enhance the services that it offers to its global client base," the marketing and media consultant said.
The acquisition is structured on an earn-out basis, with an up-front cash purchase of 100% of Digital Decisions shares to be followed by two tranches of deferred consideration, the company said.
The first will be based on Digital Decision's performance in 2020 and the second on the average for 2021 and 2022. The final deferred payment will be paid in a mix of cash and Ebiquity shares, to be determined by Ebiquity.
Ebiquity said it is acquiring 55% of Digital Decisions' shares from Cosimo Capital BV and 45% from Stichting Administratiekantoor Pinnacle Invest.
Both firms are owned and controlled by Ruben Schreurs, founder and chief executive officer of Digital Decisions.
Digital Decisions, which helps brands monitor and optimize their digital marketing and media spend, is headquartered in the Netherlands where it was founded and has recently established a sales team in London, the company said.
For the 18-month period to December 31, 2018, Digital Decision reported revenue of EUR419,000 and pretax profit of EUR118,000.
Alan Newman, Ebiquity's interim chief executive officer, said: "Digital Decisions aligns perfectly with Ebiquity's value proposition to clients and further strengthens our digital media advisory services."
"We are confident that Ebiquity's global network and client base will help Digital Decisions rapidly to scale internationally," Newman said.
In November, Ebiquity had said Michael Karg stepped down as chief executive officer and was replaced by Chief Financial Officer Alan Newman as interim CEO.
Ebiquity shares were up 2.7% in London at 38.00 pence each on Wednesday.
By Loreta Juodagalvyte; loretajuodagalvyte@alliancenews.com
Copyright 2020 Alliance News Limited. All Rights Reserved.
