WPP Share Price (WPP)

Did anyone buy any SFOR yesterday ?
up another 8.5% today

Yes S4 have never made a post tax loss of £2919 million.

Nacho99,

Yes but they have never made a post tax loss of £2919 million either.
In my view they are using debt to prop up the share price and add growth.
Profit before tax here of £419 million but increase in net debt of £1600 million
with Net debt up to £3100 million at end June 22
Currently working capital negative by £232 million YOY
I noticed net assets here at end 2021 were down to £4029 million at end of 2018 they were £9806 million.
It looks like Publicis could be a better bet. With only $239 million net debt Free cash flow of $1400 million and an operating margin of 17.5% versus only 11.5% for WPP

Yes, but last year S4 made an Operating Loss of £42.05 million.
last year WPP made an Operating Profit of £1,229.00 million.
A loss making company needs to worry about debt more than one making profits which can be used to pay the debt down.

Nacho99,

One has £billions in debt the other doesn't. Just imagine where the share price would be without the buy backs 600s is my guess.
SFOR has been over 800 and you can buy them today for 146.
As I said previously it might be a good strategy to cut some here and have some exposure over there if you want exposure to the ad space, as it will out perform WPP share price my some magnitude.