Procook Grp Share Price (PROC)

Slow mover but certainly getting there. Big gap to fill around the 80p level if you look at the two year chart. Good thing is that it seems retail sales have been picking up which could add momentum.

https://bigcharts.marketwatch.com/quickchart/quickchart.asp?symb=UK%3APROC&insttype=Stock&freq=1&show=&time=9

Reduction in loss, continued cost savings , sales increasing and product range expanding.

If you have faith in the UK not going belly up this company with good ethics and a strong customer focus has potential to grow for the benefit of shareholders and employees.

procook group plc issued a trading update for the 16 weeks ended 15 october 2023 this morning. total revenue of £15.7m in the second quarter was -1.8% year on year, first half revenue of £26.3m was -3.8% year on year. the second quarter results reflect a strong summer sale performance during july and august, aided by considerably more favourable weather year on year. trading in september and into early october has been markedly softer, with lower footfall and traffic, and customers increasingly seeking out greater value and promotional offers. the board remains cautious with regards to the fy24 outlook given the highly challenging market conditions which persist. valuation is very attractive with forward pe ratio at 5.6x top *****ile for the household goods sector, dividend yield at over 7% also looks generous. however share price remains in a slump. monitor for now...

...from wealthoracle

wealthoracle.co.uk/detailed-result-full/proc/826

New CEO and new distribution centre up and running. Inflation coming down and a kitchen ware market open for competition. Stronger pound May mean goods imported will cost a little less.

My modest buy today is showing as a sell.

Such a shame their products are made in China. I'm sure there are cost justifications, but I just can't do it.