RE: Newmark's Ecosystems Echo Apple's - EcoLOGICALLY14 Apr 2024 11:33
From the HubSpot.com website:-
"Building a Technology Ecosystem: What You Need to Know
Learn More About HubSpot Operations Hub Software
Luna Campos Published: October 31, 2023
Your technology ecosystem is an indispensable part of daily business operations. You already know that no single app or platform can comprehensively address all organizational needs. That’s where the technology ecosystem comes into play. Think of your technology ecosystem as the fundamental infrastructure of your business operations ...
What is a technology ecosystem?
The term “technology ecosystem” can mean multiple things. If you Google it, you’ll probably come across a variety of definitions. The term can describe the tech scene in a physical location, like London or San Francisco. Or, in the context of this article, a technology ecosystem is the collection of tech solutions a company uses to run its business, and how these solutions connect with each other. This is the definition we’ll be working with here.
The reason we call it an ecosystem — as opposed to just “collection of apps” or “app stack,” for example — is because the term “ecosystem” describes not only what tools you’re using, but also how they interact with one another. The term “ecosystem” was first used in the field of ecology to describe a community of living organisms, factors, and elements — such as plants, animals, soil, climate, etc. — and how every one of these elements are linked together.
That same principle can be applied to your technology ecosystem: The key is to figure out how all the elements in it work together. The most successful technology ecosystems are integrated in real time, enabling you to build more functionalities onto your core tools and expand its uses. You’re looking for tools that interact seamlessly — that know how to communicate. Ultimately, that communication translates to effective collaboration between different departments in your organization.
For example, let’s say you run an online pet supplies store. You sell things like pet food, treats, toys, beds, accessories, cat litter, dog harnesses, etc. You likely need an ecommerce tool to run your business, as well as a payment gateway to process customer payments, an accounting tool to keep track of your business finances, an email marketing app to send out newsletters, a CRM tool as a database for your customer data … and the list goes on. These tools are all part of your company’s technology ecosystem. ...
Your business needs are what matter most.
The best apps and integration for you won’t necessarily be the most popular, expensive, or comprehensive ones. Make sure to adjust your tech ecosystem until it fits you just right, and it will help you exceed your goals and boost your performance. With the right apps for you and the right integrations between them, you’ll be in the best position to run your business as smoothly as possible."