4Imprint Share Price (FOUR)

I sold up about a month ago. I'm not convinced this is a good bet in today's economy. With the prospect of increasing inflation, one generally looks for companies that can most easily pass on rising input costs to their customer. Food ingredient companies can do this because they trade in a basic essential of everyday life. High end luxury brands can do it because their customers are relatively immune to rising prices.

The problem for FOUR is that their trade in 'promotional whatnots' is highly discretionary and ultimately given away free to the end user. The increasing cost to FOUR of purchasing these knick knacks will be difficult to pass on. I dare say many of these trinkets are sourced in China where Covid related supply issues persist and an increasingly strained trading relationship is likely.

I'm not predicting a massive drop in share price and I still believe management run the company well. However, as an investor, I need to believe in an underlying economic trend which can drive performance beyond other sectors of the market. I'm struggling to see that with this company at this time.

Recent holder of these excellent shares and very keen to hear anything anyone adds to information.

Hold your nerve while another dictator gets squashed, people. All will be well.

GLTA

4 imprint Difficult time for all shares with the Russia problem and Boris Everything about 4 imprint is looking good just depends on how the above works out .Good time to buy if you think the Russians will move away . Boris issue a change might settle things but saying that I just don't know .

Another trading update today and again, very encouraging. 2021 order numbers were 90% of 2019. Impressive given we had the omicron variant in 2021. It seems the company are back to pre-pandemic volumes.

I'm not sure if anyone reads this forum but this could be a good investment for 2022.

You are quite correct. I apologise that my ascription to Brew Dog as connected to Irn Bru was wrong.