Dignity Share Price (DTY)

I cannot be bothered to work it out. But it is helpful of you to remind us of the Pheonix investment. I suspect that they are in it for the long term and they will obviously have done some sums.

How much have Pheonix lost here ?

The answer to that question is easy...….£3.50 I suspect that around that price the Directors might start buying the shares again. But do you know why they are not buying now? I suspect it is because they know that a major market correction is on the way. It that happens this Autumn then irrespective of the quality of any share, expect all prices to sink! It is not unusual for the market t take a 40% hit. So my £3.50 target is actually conservative. I am going easy on this particular share, because obviously they provide a service that will always attract customers. So they are not likely to go bust. But as with any share, it is very important to look at borrowings and to see how profits hold up.

484 - hit today, a 52 week low. How much lower can this sink....

Absolute bargain at this price. I understand the pain lots of long term investors (and I am one!) are going through holding here but this will recover in due course.