Always after the big fish28 Dec 2023 13:14
As someone who worked for Actual Experience it's sad to see the company go into administration, the issue was the complacency in the leadership team ever since the company's inception. It was always "This year will be the year", "working with partners...", "sell into large company". The sad fact is if they had a B2C direct sell process with less setup and maintenance then the company would have done well.
At the end of the day, the catching big fish approach failed. It was too laborious and time-consuming.