George Frangeskides, Exec-Chair at Alba Mineral Resources, discusses grades at the Clogau Gold Mine. Watch the full video here.
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Traditional TV advertising has a huge audience coverage already, but it is not always effective since it’s not targeted.
I think the link provided by stt1 fails to grasp the nettle, which is one of fraud if an IP address is not used.
Pixalate firmly believes that invalid SSAI is the largest risk factor to OTT/CTV advertising.
CTV allows targeting of server-side ad insertion (SSAI) which can create a tailored experience to individual customers but is subject to a higher percentage of fraud, 26% according to Pixalate.
The industry’s governing bodies - namely the Media Rating Council (“MRC”) and the Interactive Advertising Bureau (“IAB”) have produced guidelines which actually demand a client IP address, as SSAI usually involves ad-stitching to facilitate a smoother ad-insertion process.
To an ad server that is receiving tracking information, the reports look similar to faked traffic fraud.
SSAI providers can avoid being mistaken for fraud by including two headers as part of the ad request: X-Forwarded-For (a header that identifier the client IP address) and X-Device-User-Agent (a head that identifies the client’s device user agent string).
Targeting is one of the best connected TV benefits recognized by marketers.
In order to use smart TV, users are required to log in via universal identifiers such as Facebook or Google accounts. The technology will use third-party data to complete users’ profiles based on geolocation, zip code, interests, online behavior, device, language, and others. Precise audience segmentations allows targeting brand-receptive audiences with relevant messages, bringing more value to the brand.
Soapbox: The challenges of CTV ad targeting
The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by the state of CTV.
https://martechtoday.com/soapbox-the-challenges-of-ctv-ad-targeting-238689
Industry Challenge - ad blocking..
MOBILE AD BLOCKING IN U.S. SEES SIGNIFICANT GROWTH: PAGEFAIR
Ad industry effort to curtail ad blockers may be proving ineffective, according to report
https://adage.com/article/digital/mobile-ad-blocking-us-sees-significant-growth-pagefair/2234011