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looking like a retest of 75p. hopefully not any lower. i think i'll switch off for awhile. pointless looking at the SP all day.
Bloodninja - Thanks for the update on the creative role, i'd missed that one. Looks like the overhaul of strategic roles is in place to move forward.
I would expect a few RNS to come out over the new few months, as they aim to highlight the changes and progressive steps made.
GLA
"maybe TED can attract shoppers from Boo."
.....I think they are two very different sets of customers....
BOO is up 15% off the lows this morning. why can't TED bounce ffs.
maybe TED can attract shoppers from Boo.
Rioforever they literally announced appointment of a new global head of creative in May this year
I think there will be a lot of doom and gloom around Ted and performance for the rest of this year. Reality is they only have 12 months to turn this brand around with the funding / cash raised recently. It is going to be tough and the brand as lost desirability, which is the most valued asset of any premium / luxury fashion brand.
The good news is they have made the right changes at the top to give themselves a chance in managing the finances, the biggest appointment they can make is a head of creative, ideally one for both Mens & womens that can evolve the dated hand writing of the brand.
I am aware of an influential appointment on their ecom side and this appointment gives me great confidence that Ted's online business will improve significantly. Knowing this I have invested here with great confidence at the current share price.
I believe the brand still as value and if they can build desirability quickly, a takeover would be much better once this is achieved probably around the £3.50 / £4 mark.
One area Ted excels in is their instagram profile 1.1m followers!!! Way ahead of all other premium UK brands, Get the marketing right here and the recovery will be evident.
GLA