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I tend to agree that they appear to be quite close to the inflection point where their growth can be self funding. The metrics they presented are all looking good. The key to me is getting retained customers. So the number of orders per customer and the number of retained customers is increasing quickly. That shows that they have a sustainable business. As long as the cost per acquisition can be maintained then they should be cash flow positive at some point next year. Unless they go for growth instead of profit. Which would probably be the better strategy, win the customers first and let the profit follow. I would support one final fund raise to boost their marketing budget again as it does look like the spend generates a good return. At some point the metrics will flatten off but the market size can absorb a lot more growth yet.
Onwards and upwards...
JL
Hi All
With the increased Margin and turnover gross profit should be about £6.2million, which would normally be enough to get us into a really good profit - Therefore i surmise that in the period SOS have done about £2.5mil on advertising. to leave a EBITDA loss of about £800K - However this is really good news as we have appear to have reached the critical inflection point where the advertising is almost paying for itself in growth within the same period. This should mean our numbers continue to rise and advertising becomes far far more efficient...and the cost of acquisition (over the period) drops to near zero/negative..
Any Thoughts -?
Cheers
In the Q&A session this morning they said in effect, that they could have guided higher but didn't due to current conditions which I took to mean the possibility of supply probs. I also sold but managed to get back in picking up some extra shares !
Sold these 2 days ago.! Not realising the trade update was due .
Just saw the continuing decline from 35area and thought I’ll take the 50% profit .
I was just thinking about fuel and transportation costs filtering through ,
Great results never the less
One further thing clarified within the presentation is that the company is trading cash positive - the reduction in cash is due to building up an much bigger inventory .. very exciting time .. can’t wait for jan update
So much for Winnifroth!
We are only 7 days after their half year end so will have to wait for the December full interims for EBITDA detail, this is just a sales update, but bodes very well for EBITDA
Read really well in till i saw they still made a loss. Why not say how much?
Improvement in ebitda loss by how much?
Yes they are very good arent they ? fully stocked up for xmas - this is the turning point .. reaching / Reached critcal mass
Revenue of £12.2 million, a 184% increase against the same period in the prior year, and more than was generated in the entirety of FY21
A record revenue month in September as demand accelerated for new season product
Trading with third parties stepped up every month through the period, with September a new record.
Continued success recruiting new customers and engaging with the existing base:
Website visits up 67% to over six million
Active customers up 41% since March, representing the addition of 56,000
Repeat buyer order frequency up 14% to 3.85 times
Conversion rate increased to 3.91% (H1 FY21: 2.58%)
I stopped listening to anything Winnifroth has to say a very, very long time ago.
KUMS: Excellent opp to add today and some nice big buys. (30.75)
Winnifroth: I ask when Sosandar (SOS) will warn as it surely must (24.5)
The mcap got well ahead of itself. Still looks hefty at £54m based on results.
Sos has potential to grow but it was over priced for where its at.
The plunge in Boo sp after poor results is not helping the sector either.
Clearly a large / persistent seller on this stock and probably from the 20p fund raise. Seem to be selling at any price the get.
Hopefully they will clear out before the mid Oct H1 update.
The response re social media was pants, to be frank.
One of the questions I asked was with regards to capitalising on Christmas trading.
Answered by Julie Lavington, co founder:
“The whole purpose of the May funds was to invest heavily in the Autumn range to generate increased sales through the third parties (NEXT, John Lewis, M&S) leading up to Christmas, with stock has gone in from September. Advertising, continuing through the autumn with the successful TV advert which has been going since March and we are seeing really great take up in terms of recruiting customers to our database (40% of revenue comes from the database)”
There will be a H1 trading update and live Q&A mid October
https://www.youtube.com/watch?v=0hsxrd1L_wM
Yes happy from the AGM
And are you happy with the answers?
My 2 questions at the start of the AGM, re capitalising on Christmas trading and social media.
https://www.youtube.com/watch?v=0hsxrd1L_wM
Sosandar AGM, prob a pre-AGM trading statement and Investor presentation Q&A tomorrow (Thur). recent quarters have show huge sales growth, will the trend continue. Market cap £65m.
I have submitted 2 questions for the presentation.
Join SOSANDAR PLC's investor presentation on 30th Sep 2021 at 10:00am BST, for all the company insights - Click below to register.
https://www.investormeetcompany.com/sosandar-plc/register-investor
to add today and some nice big buys.
Topped up today on the dip.
More TV celebrities wearing Sosandar...
https://www.hellomagazine.com/fashion/celebrity-style/20210825120282/christine-lampard-wears-tan-leather-skirt-lorraine-show-instagram/
ASOS, Boohoo etc all had to start somewhere, its early stage but growth is accelerating fast. I just hope they dont get taken out as a brand before reaching potential.