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I disagree about the video. Not massively and you make a good point (before this turns into bun fight just a different opinion).
It left many questions unanswered eg funding of reader production(not too worried).
But having a slick presentation would have made me worried. As a small investor my biggest grumble is lack of information. Often it’s like buying a pig in a poke. Slick is hiding stuff. I thought the team did great, no Oscars, but I kinda went “these guys could make this”. Cooool
Sell it.... that’s another discussion but I think the product will work. I got that from the video.
I had a much better feel where the company is after 5 week project. 5 weeks. Wow proud to be a share holder.
I would have led with derisked stuff more strongly, got everyone waiting. Made the meeting an hour and got the CFO boring everyone with excel(love you really).
Then gone with our “innovation project”. Would I have had a slide after with risks and mitigation yes. Mr B ....the plus’ are lovely to see but we want to make risk choices so need to see both sides when you do thinks like this. You see potential, many are scary cats and need to feel good, be critical of the plan, and work from there.
But a slick video nah, seeing raw bones was way more useful to determine investment case. Big companies do due diligence, video is not much use.
For the actual product and signing up retailers etc, yeah fill you boots, get George Clooney etc
The SP got heated, many head 2+2 and made 1M.
Omelette, eggs, etc
Fast bucks yeah be nice wish I’d sold and bought back in:-). But so long as we don’t dilute like hell to gamble I’m fine. If we need cash let those of us holding shares have first go (Avacta....). Then goto II.
Anyway, I agree perception is important, but risk slides rather than George C would be better.
Hi Mr Brandon.
It must have taken guts to post on this board this evening. You are a true leader.
I'm afraid that I'm one of the many chancers out to make a quick buck and sold all my shares (recently purchased) yesterday. I fully appreciate everything you have done for all your companies and the huge strides you have made, with your collaboration partners, in trying to "free-up" the peoples of the world so that we can get back to some semblance of normal living.
That said I wish to make two points. First - public relations do count and £30k might have been better spent on a professional presentation - I didn't like the one I watched yesterday. Second - the unit used to record the results could do with a bit more pizzazz - it looked more Dell than Dyson.
All that said, I purchased £3K of shares today (and will likely purchase a few more over the next few weeks/months) and don't intend to sell them (come what may) as I like the idea of being part of the solution to one of the greatest problems to plague the modern world. For what it's worth, I wish you and all your team well with all your endeavours.