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Hi gixer,
Great find. Hope something will work this time some new products.
I see Dr. Robert Steinert from DSM is a speaker, the gut microbiota study was led by him, but there is no info on what he is speaking about.
7 - 9 February, 2024 Milan
DSM are diamond geezers, Atalantia are Gold
https://probiotaevent.com/live/en/page/sponsors
Exactly, they've got all the right contacts. Retailers want generic support adverts to drive customers to their shelves If DSM can prove up the gut health aspect, it becomes a direct competitor with the major yoghurt drinks. But only if folks get to know about it.
Let’s hope they get it on the shelves this time . “
According to EFSA: “Fruitflow (water-soluble tomato concentrate) helps maintain normal platelet aggregation, which contributes to healthy blood flow”, it has over a decade’s worth of extensive research and a series of controlled clinical trials.
About Multiple Marketing
Multiple Marketing Ltd is a food manufacturer and distributor of products in the UK and Ireland.
Over a period of 25 years we have developed an expertise trading with the Major Multiple Grocers such as Tesco, Sainsbury’s, ASDA, Morrison’s and Waitrose; Specialist Retailers such as Boots, Superdrug and Holland & Barrett; Online retailers such as Ocado, and key customers in the Wholesale, Cash and Carry, Health food store and Foodservice sectors.”
They've just taken the old website and replaced the image I think. Now FF seems to lower cholesterol. They don't mention any other ingredients. The product design looks nice.
For reference here was the shot back in 2018
https://twitter.com/steveblower1/status/973560939520974849
As we know it didn't get launched.
Fingers crossed this time.
Multiple Marketing make a comeback!
Amazing, but will they give this new format a marketing push, something they didn't do with original Sirco.
Looks supermarket shelf type of product, good luck to them.
Looks good.
https://www.sircoheart.com/
Not sure if we come under this category ! There seems to be more urgency now imo. https://food.chemlinked.com/news/food-news/china-revises-administrative-measures-for-fsmp-registration?utm_source=edm
They are also working closely with Holigram sciences on targeted pre/pro/and post biotics , we can only hope that ff plays a part in those offerings , and of course the global company who showed interest in ff as a gut health ingredient .
More an opinion than an answer sphinx.
Until we see what DSM comes up with????
Thanks gixer for making that clearer ,I know you probably had an answer .
Pre, pro or postbiotics
Humiome from DSM is a Postbiotic but where are DSM going to position Fruitflow?
https://www.dsm.com/human-nutrition/en/products/humiome/postbiotics.html
We have known for a while that DSM have a market ready solution for a probiotic with Fruitflow called Cardiocare https://www.biocarecph.com/en_us/product-concepts/metabolic-health.html#:~:text=Selected%20probiotic%20strain%20with%20bile,contributes%20to%20healthy%20blood%20flow.
but the recent study coducted by Atlantia seemed to be focused on Fruitflow as a Prebiotic. "There are many mechanisms available to bring about more diversity in the gut microbiome such as the use of probiotics, prebiotics and postbiotics. A prebiotic product is the strategy selected by the Sponsor of this recent study."
https://www.linkedin.com/pulse/gut-heart-axis-health-benefit-revealed-natural-/?trk=pulse-article_more-articles_related-content-card
and fruitflow is then described as a "prebiotic candidate"
"The plant polyphenols in Fruitflow are “prebiotic candidates” but not considered prebiotics."
https://www.foodingredientsfirst.com/news/combating-cardiovascular-disease-dsm-touts-prebiotics-potential-for-improving-heart-health.html
Looks like DSM could target the prebiotic market with Fruitflow but who knows :)
Dsm’s new product is called Humiome Not sure if it contains ff , it should imo.
The copy and paste merchants will be working hard, between naps of course.
Ok the link doesn’t work
not sure if this has ff as an ingredient but we can only hope ..........https://www.dsm.com/content/dam/dsm/human-nutrition/pdfs/humiome-biotics/dsm-firmenich-humiome%20brochure.pdf?utm_source=marketo&utm_medium=email&utm_campaign=tn-newsletter-51&utm_term=global&utm_content=hnh&utm_vehicle=microbiome-with-humiome_biotics_brochure&mkt_tok=mzm5lvnyvy03njeaaagpw12o1xrehhbcreypur-hzkwp4jusqw7lim_frvvuchaau_bzmapopeczijfafxnswwdmimp0a4gm8i8ee_yk1ygwl7hgc1yhwvkq9_o***
Still time to prove me wrong IF !
Well it doesn’t look like we’ll get any news before results 29th Dec , and we know already that they’ll show £280k + ff+ omega income so in the low £300s k , nothing there to move the sp so I hope some forward insight into H1 otherwise it’s waiting for news from BH . And still no sign of progress on funding !! All seems a bit too quiet for my liking .
Then you've never visited China.
A very health conscious people.
So many of them, so crowded.
Https://www.conservativewoman.co.uk/in-china-every-cough-and-sniffle-is-a-crisis/
didnt realise they are hypochondriacs.
Tragic tale what a PnD that was, Polly Peck esque. Snippet aka grasping at straws. I reckon once or if BH decide they are going with FF they will take PXS out with a mugging of an offer, and good riddance.
Tell me about it. I bought at perhaps the worst tie at 15p, then they tumbled. There was talk on here way back then of big and exciting things about to happen and all will be good. I must have missed those big and exciting things? :)
Moonshot goal:
the term moonshot entered the dictionary, defined as a difficult or expensive task, the outcome of which is expected to have great significance.