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Some frustrated people here today.
Some total tools also.
P.i's (myself included) have been played by the m.m's for a couple of months now - this is A.i.m.
I personally was hoping for a steady increase in s.p leading up to design freeze, then a sharp rise, but the big boys need to make their cash and that hasn't been allowed to happen.
If the product is good enough (which I believe it is) this will make sutantial gains, but it will spring from a lower level than we have been hoping for.
If you are in it (like me) , well good luck . If you have bailed, good luck to you as well, but don't make a fool of yourselves by hanging around.
So last time there was an interview we rocketed and got a speeding ticket. This time with excellent news we have an interview and it is in the red. I have no doubt CK knows his business and I am looking forward to the upcoming news but the two interviews haven't helped at all. Everytime he is in front of the camera he has to work on his agenda as it is free PR and Walbrook should be advising him:
1. Yes talk about how fantastic this is (show enthusiasm), talk about the consortium but promote Omega, 'We will be delivering 10m tests to the UK government in the first year and can scale to produce more if requested'
2. Know the facts - can they be sold internationally and independently of the government / RTC - they should know this now, it should be part of the MOU and agreement - so have an answer - 'It's a government initiative' is not an answer.
3. Use the interview to further the companies profile and agenda - talk about the Global need and mention the tie up with Mologic and the fact that currently Omega have capacity to delivery 50million tests per annum, it does not matter if CK did not get asked this - in the media you use the exposure to talk about what you want to talk about - there is always an in.
I am not de-ramping as you guys call it - I just think we really need to work on our PR. The potential is fantastic and the actual numbers will ensure the SP realises it, I assume that if nothing else, the placing and under-hype will mean we dont spike and fall.
I just want CK to get as excited as I am about the opportunity in public!