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Yanks love metro
I just read a RNS on the PMO board and it was replaced within a couple of minutes, very strange, sounded tasty for shorting though)
Last post be Theosus, green boxed for days.
Given a day off yesterday by his masters ;-)
1) there are data protection rules - so if mtro crosses the line it will be hig with $%1t storm quite heavily
2) efficiency of spam-marketing is well below 1%
Nah.
1. Always have been. Doesn’t preclude businesses from contacting the acquired database if all laws are respected.
2. You seem to be confusing spam and optin/ permission-based e-mail marketing. Two vastly different things. In this case, RS would have owned the customer base and data the moment a user registers. Metro now having acquired RS, metro would own the database and of course by extension, the right to contact anyone and everyone until they ask metro not to be contacted again.
Nice try there, Don’t get it twisted chap.
If your email marketing agency is getting you 1% results, fire them immediately or send them back to their unfinished internship. LOL
Bought 4 peanuts, why no RNS ?
Deal looks reasonable, Metro holding range well
jimjam - perhaps one of 30 green boxes on this thread already have mentioned it but:
1) there are data protection rules - so if mtro crosses the line it will be hig with $%1t storm quite heavily
2) efficiency of spam-marketing is well below 1%
therefore dream-on..
LCR in the days of the SIB the regulator charged the business for their visit, so don't be surprised if you don't get your wish re FCA. JJ
So how relevant is today's rise into results?
LCR
I think this is just one of the updates we will be getting. Much more to come in the short term.
Afternoon BeeK
Thank you for the kind comments.
“ a data bank of over 750,000 people. We know some are lenders and some are borrowers and there may even be an overlap, but it is 750,000 qualified leads.
Using just the £12 million this works out at £16 per qualified lead. I would call this “a steal”.When you see that Rate Setter has an 8% gross yield then you may understand the potential of this acquisition.”
I absolutely agree. Many here are just seeing it as a peer-to-peer platform. Big mistake.
The real value here is access to the RS database: hundreds of thousands of people Metro can now prospect with a simple email, call or letter to pitch products and services.
This is where the real money is at, and from an acquisition perspective, it is a ridiculously low price to pay.
Having to generate 700,000 new database names that have affinity with a brand would cost tens of millions in the financial market, one of the most expensive sectors.
I can confirm the price of leads you were paying, and the price has now increased over the last 10 years substantially. A single lead can generate cost hundreds of pounds.
This deal is an absolute steal if metro taps into the RS customer base.
The True Value of Rate Setter
I agree 100% with you Jimdson with your take on Rate Setter at 7:23am.
This in my take on Rate Setter from a totally different angle.
Background: To assist with this Post I need to provide a little background information. When I became a self-employed Mortgage Broker in 2007 (3 weeks after Northern Rock went bust and at the beginning of the impending Financial Crises) I had no clients and I had to “buy” potential clients / leads. There were many Internet Companies selling potential clients details and fellow Mortgage Brokers were paying about £20 for a lead but I only paid around £2 or £3 and even though we all bought from the same supplier and as you would expect the leads were poor, in fact rubbish. I would need to contact about 30 potential clients before I could arrange a home visit and then I would have to convert this client, so you can imagine it was not plain sailing.
After a while I changed supplier and paid £125 for a qualified lead and from the first 10 leads I immediately converted 7 and later another 2. This proved cost effective because my leads were “hot”. I charged my clients a fee of £395 providing I secured them a mortgage, I received 70% of all commissions generated and on average I could make about £1K - £2K per client.
So Rate Setter: Ignoring that Metro receives some assets and their IT platform and some talented individuals we may pay up to £12 million for basically a data bank of over 750,000 people. We know some are lenders and some are borrowers and there may even be an overlap, but it is 750,000 qualified leads.
Using just the £12 million this works out at £16 per qualified lead. I would call this “a steal”. When you see that Rate Setter has an 8% gross yield then you may understand the potential of this acquisition.
I could Post many more positive thoughts but I don’t think the usual suspects would be happy if I did.
RKB