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Hi Bentley43,
Sadly your 2 days behind with that link! it was on there blog site on Monday.
We continue to just sit & await for the annual report or some other catalyst that shows more insight into how the company is doing or expanding, like the signing of the other 15%+ USA content provider. Or that programmatic has gone live with at least 1 of the 5 content providers on time & is now generating cash & thus the ramp-up of revenue is on its way.
I've noticed a couple of adverts in the UK already where the Olympic games are featuring. That's 3 months ahead of them starting! So it seems to me that advertising spend is on the increase, the question is how much of it Mirriad will be able to capture.
Clearly the seller is not done, but I'm also not finished buying yet either, although I'm only mopping up a fraction of what they are selling.
GLA
LOTM
Https://x.com/mirriad/status/1782724495167369707?s=46&t=xQtLGAO9fXJopXulPBDpBA
For anyone interested go to https://www.mirriadplc.com/
& on the investor section play the "SHOWREEL" (just above the share price)
Its quite interesting in itself, as to how Mirriad developed the technology in the first place, as it was made for the film industry. After it has played it will give you the chance to view other stuff in the window, the one on the left had side is Mirriad 2024, if you play that & stop it at 20 Seconds in you'll get to see what I was talking about for the Nissan Electric car. How the AI rated everything in the scene & Nissan obviously felt that was part of there target market for the car.
I think at 40 sec in it show C4's First Dates show ........
LOTM
Hi 2phevs,
I was worried you'd done a runner !
Which would have left me dumbfounded with the loss of such a source of information on the company.
The Blogs they are putting out are really useful sources of information, I sometimes gain more information from them 2nd or 3rd time round of reading or viewing.
I'll need to find it again but the one about the breakdown of the scene, with the Car above it a group of guys, where they list the demographics of those in view, clothes, the lot. The amount of AI that must be going on in the background to find the right target scene that fits exactly what the advertiser wants is incredible.
And the latest blog pointing out that there might be 6 to 12 opportunities an hour for the content provider to slot in & earn extra ad revenue just shows the number of possibilities out there for Mirriad to earn revenue from is amazing.
The only bit that is letting them down now is the investor side of things. They need to up there game in that department with actual numbers so that investors can see what's happening in terms of increasing views & product placements month on month & then that turning into growing monthly revenue.
LOTM
I was just about to post that link LOTM not much else to post at the mo
Here is the latest blog post & interesting read
https://blog.mirriad.com/how-content-owners-media-companies-gain-a-competitive-advantage-with-virtual-product-placement
Written by 2 Mirriad names we've not seen before!
What's happened to 2phevs ?
LOTM
Hi Mozax,
Someone manipulated the price at the close on Friday, it was the 2nd time last week.
I've just bought another 100,000 at 1.8p at 16:12
Good Luck All
LOTM
Hi saxman303,
Sadly its really hard for us to tell right now just how well they are doing, we just get to see the tip of the ice berg.
I was & am hesitant to just translate signed deals into near-term revenue, because from past experience with something else that related to apps, it took time to integrate with each of there system, then have it tested, then users test, promotors test it & then you start to see the build-up in numbers & that all takes time.
The advantage this time around with Mirriad is that a lot of the Multi-billion dollar advertisers have already tested the product, they know what a difference it can make to them & I'm sure they are ready to commit much larger sums of money to this form of advertising. However to do that they need the right opportunity that fits there product profile. So I think the hold-up will not be on the advertiser side of things & monetising that. Its getting access to the Content providers library's & the AI building up a comprehensive list of placement opportunities that can then be shown to the various global advertisers.
A lot of the Content providers were signed up mid Nov to early Dec so they've had like 4 months to get the systems aligned, which they've probably done. The next step is the programmatic rather than manual side of the equation. Some of them have been testing/adjusting/enhancing it for nearly 6 months now &only 1 of 5 is meant to be generating revenue for us before the end of June. This is where the real money will be made. So they need to get it right & once it works properly for one it should do the same for the others.
In the meantime they can run these Manual campaigns to keep the revenue flowing in.
The L’Oreal’s Mugler - campaign from October if you read the article, it says lesser known Artists are wanting $40,000 & better known ones up to $0.5M
The other interesting point I noted from that article https://www.nexttv.com/news/mirriad-inserts-virtual-billboard-for-mugler-into-coi-leray-video
is this "Hernandez said she worked with the director of the music video to leave a space open in the shot, and the Mugler billboard with Schafer was inserted digitally." In other words Mirriad did more than just insert the ad in the video, it was involved with the video director before the video was shot, to create the right opportunity for the advertiser.
I'm hoping we get Q1 numbers in along side the annual report to 31st Dec 2023, that would give us sales for the period & the 31st March cash number.
Hopefully we get that other content provider deal over the line soon (but not until we've all topped up!) & that takes us up to well over 50% of the USA market. Once they've captured that then they can look to expand overseas, but I think that is already happening on a much smaller scale due to the overseas assets of those already signed up in the USA.
The product looks idea for just so many things, Auto's, perfumes etc, food & drinks, credit cards to na
Clearly the general market wants figures, it wants to see growing revenues, it wants details on these agreements, it wants insight so it can extrapolate.
Will we get a trading update, or more announcements confirming partnerships with huge Global Companies?
For me, I sense Miri is going for ‘it all’ signing up all the major Companies and will deliver figures once traction is generated.
Rathbones agree, and continue to build whilst they can at these cheap levels.
I sense serious momentum within the next 6 months, I couldn’t guess where the share price will be, but with an indication of potential revenues from 3 big players I’m confident this could be a very tidy investment.
Saxman totally agree..
It's like the cow keeps giving, but has to pay for its own grass.
With all these companies maybe working with Miri do you still think the will be making money or still need to raise money
On a footnote I've managed to find out the Autobrands article was from 28th March 2024
https://blog.mirriad.com/virtual-product-placement-and-brand-awareness
And the https://blog.mirriad.com/virtual-product-placement-in-cultural-events was from 11th March 2024.
This is earlier https://blog.mirriad.com/virtual-product-placement-music-videos - AT&T amongst others although I think its probably from Q4 2023.
LOTM
If it stays at sub 2.0 I will be buying more
Good research & links LOTM-13.
Interesting price action yesterday closing up 8.6%.
I added a further 250,000 and was tickled to get them at 1.8p mid morning.
I noted 1,650,000 of ‘sells’ mid afternoon around 1.75 then the price jumped to 1.85 for pennies and closed on a buy of teeny buy of 17, 500 shares at 1.9p.
So, more smoke & mirrors and perhaps a delayed trade or TR1 from Rathbones, continuing to build their monster position.
Either way, looks like stock is very tight again so any buying will bring us up to the recent 2.4p area pretty quickly.
I’d like a few more days of f buying opportunity without news, so I can build further.
I guess we’ll hear about Microsoft fairly soon, and maybe the remaining ‘Super -majors’ coming aboard, but it’s clear we’re getting close to serious scalability & subsequent monetisation.
And one can still buy at sub 2p, wonderful!!
I think these are a really good read for anyone new or just starting to look at Mirriad. Seriously worth taking the roughly 15 mins to read them.
https://blog.mirriad.com/mirriad-expands-vpp-reach-new-partnerships
https://blog.mirriad.com/using-virtual-product-placement-to-solidify-your-brand-voice
https://blog.mirriad.com/virtual-product-placement-and-brand-awareness (this one is about Auto Brands highlighting both Lexus & Nissan) Having just viewed it, it would appear that there has been a lot more VPP (Virtual Product Placement) going on than we realised, I'm guessing in Q1 2024.
https://blog.mirriad.com/the-advantages-and-challenges-of-virtual-product-placement
Having read them, I'll be buying more early next week.
LOTM
Mirriad worked with L’Oreal’s Mugler fragrance brand to place a virtual billboard featuring spokesperson Hunter Schafer from the HBO show Euphoria in the new video for hip-hop star Coi Leray’s song Players celebrating female empowerment.
https://blog.mirriad.com/virtual-product-placement-in-cultural-events
Here they go into the details even more (yes it is from October 2023) but shows where they were heading
https://www.nexttv.com/news/mirriad-inserts-virtual-billboard-for-mugler-into-coi-leray-video
2phevs & MrTaylor194
You didn't happen by chance to get to see the results of that Kantor study ? I clicked on the link but sadly it goes back to a 2022 study not the video data :(
hmm this might be the data although I came across it looking for something else
https://info.mirriad.com/hack-to-the-future
Its well worth playing the Mirriad video at the bottom :)
LOTM
Good to be able to add decent chunks at these prices.
2.4p paid for hefty chunks 10 days ago.
Full ask paid.
Cheers LOTTM-13
Hi saxman303
It's always hard to say what a share price is going to do in the short term especially if there is a seller out there for whatever reason & yes at the moment I do believe they are going to need more funds to see them through to break-even. I'm currently looking at a figure of £5M but I'll be adjusting that once we get an idea of how Q1 went. If there on a really good growth curve they may well be able to borrow some of that money, or issue a 1 year loan note with a high interest rate of say 15% just to get them to that break-even point.
I've just been buying small amount to try & get a decent average price, ahead of the next piece of news which could drop in any day now & could be the catalyst for the shares re-rating substantially.
So far I've bought 600,000 shares & I've got an average price of about 2.075p a share. My intension is to get that up to 1M shares in the coming days. As I free up cash from elsewhere because this could take off at any time.
If things are on course with the numbers, then I'll be buying a lot more than that, I'm trying not to get to excited about it because I do see massive potential for a multibagger here but I want the numbers to do the talking.
If you go by there previous numbers then by 2026 there is no reason for this not to be valued at 10 times the current market cap, but they need to show that the margin can be maintained & the take-up of the product offering is on or close to plan. That is what we're currently lacking, as well as investors simply not knowing about the company, its product & potential.
There is of course the possibility of a take-over offer at some point ( I hope not in the next year plus) but if the product is so disruptive & beneficial to advertisers then why wouldn't a bigger player want to own & control that technology & patents.
Good Luck
LOTM
Do we see this price holding here for now
Hopefully Mirriad will be releasing their Webinar with Microsoft in the next few days. Did state on their Linkedin post 1 week ago "Stay on the lookout for a webinar with Microsoft and Mirriad soon!"
Still think the SP looks cheap all things considered! Will be nice to see how H1 has performed.
Hi Stampee1,
No timeline as yet.
I will be pressing them for the release of monthly key indicators so that share holders have a good idea of how things are progressing.
Just bought that other 100,000 at 1.74p I had put a limit order in earlier for them at 1.76p but it never got filled for some reason :( maybe because the offer didn't fall below it.
LOTM
1 million shares £20k
It doesn't warrant a large drop
1/10th better than 1/40th
I'm sure as we advance, the annual costs will drop, unless, more workforce, more computer power, more office space...
Have mirriad given a date , time line, when break even or profit...