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Nice find again MrTaylor
Just followed the guy from netflix on LinkedIn in his last post on "The Slam" included o lot of likes from people I have amassed from following people who like Mirriads posts just my thing I'm afraid also one in particular that likes most of Mirriads post Aaron from Unilever
Following the guy from NBCUniversal who is responsible for the multicultural side which is specialised by Maria at Mirriad
Mirriad posting about yesterdays IAB webinar which had hosts From EVP of NBCUniversal - Sr Director of Netflix and Client Business Lead PHD
Was also sponsored by NBC Universal who Mirriad had a partnership before (and still currently I believe)
Exciting times, looks like VPP is the buzz right now and companies are looking to onboard new technology to increase revenues.
https://www.linkedin.com/posts/mirriad_iab-avod-activity-7183455289487028225-g3m4?utm_source=share&utm_medium=member_desktop
Yeah Cab they've been adding since they took part in the 3p placing at all levels between 1.25 right up to 2.7 however I calculate their average is still above 5p
Looks like Rathbones are buying the shares from M&G this bodes well.
Agree with your post LOTM especially the website the big eye opener for me (if someone else could confirm my info by looking at the graph) was the product placement graph I posted yesterday this was produced by the only company doing this and they are completely impartial.
Here's a link to their website you can search by brand, tv show, movie etc but the graph was on LinkedIn
https://productplacementblog.com/ enjoy researching the latest obvious VPP unfortunately last month they decided to start charging to see all info so half are locked but still a very good source.
The graph goes back 10 years and is basically flat until 7 months ago when (Mirriads API went into full Beta testing with most of the market) it jumped 4 fold....so my thesis is huge beta revenues have been occurring but couldn't be recognised at the end of last year and continuing this year as shown by the graph....
If you have a look back at my posts on the 24th of January you'll see I was surprised by the cash they still had around 1.2 mill more than I expected I posted then that it could be due to revenue recognition US GAAP rules.
GLA
Hi 2phevs,
Thank you for the very kind offer. I may well take you up on that offer in due course as I'm not at all technical, a bit of a technophobe to be honest. You clearly know your stuff about the company.
There going to have to find a way of showing the market (investors) how they are progressing, if they want to get investors on board, boost the share price & make any short term funding easier & cheaper to achieve.
The board don't actually own that much of the company which sadly doesn't incentivise them to do just that. So really going to need to find a way of pressuring them to do so (give out meaningful data).
Like eyeballs on each of the various segments per month, like for TV, CTV, AVOD, SVOD that are revenue generating for the company (without the company having to disclose the amount they get for each segment - or it maybe that they earn the same amount from each segment no matter what) & releasing that information for the month on like the 10th of the following month or soon if it can be extrapolated from their data sooner.
That way investors will get to see where the growth is really occurring & by what amount. In time those numbers will translate into financial numbers as we get quarterly financial numbers for the company. As there will be a correlation between the 2 especially with the gross margin they are talking about ie 85% or even 75%. So an increase of X% in the numbers means revenue should be increasing by roughly Y% in due course.
The Company's investor website needs an overhaul its disappointing, not easy to navigate & some of the info outdated.
I know you were trying to extrapolate the numbers going forward from £2M to 4 or 5 times that to reflect the increased coverage from 8% to 40% of the content providers.
Sadly that isn't going to happen overnight, I know from past experience when downloading apps was all the rage, that it takes far more time to integrate these things & get them properly up & running than you'd like, there's always snags. I'd say MIRI will be lucky if they were doing 8% of content providers by the end of Q1 & I wouldn't expect them to be above 20% by the end of Q2 & it will probably be the end of Q3 before there near the 40% mark.
They have a lot to do with a limited number of staff & simply can't do all of the implementations at the same time.
LOTM
Hi saxman303,
If I could be topping up around the 2p level even sub 2.1p I'd be pretty happy.
I know that might not happen & more good news could come pretty quickly, but that's a chance you take. I'll try to be proactive & react as necessary to how things unfold.
If you look at the day of that last announcement, there wasn't a rush of day traders or such like, so this is very much flying under the radar of many. So hopefully there aren't to many people wanting in right now & competing for the same shares.
If you look at today's trading & take out the 24 Bot trades at the start of the day, there were only 62 trades & some of them very small indeed as well (27 of them were under 20,000 shares) Of the remaining 35 trades some look like Bed & breakfast types trades (5 of them = 10 trades).
So completely off the radar for sure, it will just be a case of munch munch slowly but surely without pushing the price up & watching for slack in the market.
I think I'm going to set an initial target of trying to get to the 1M share mark.
Good Luck
LOTM
LOTT-13 I invested a little should have done more but I have to ask what low price you looking at
Nicely put LOTM
You clearly understand the content owners side of this net new incremental proposition that Mirriad offer....
Just a bit of info for you on the advertisers side Mirriad went in very deep with PepsiCo in 21 they joined their PepsiCo Labs program and have had them shouting their corner to make this happen on the advertising side I believe P&G AB INBEV and Lexus and recently many many others (if you have a look on Mirriads showreel) have been demanding that the content providers make this happen probably because of the logistics cost of putting stuff on set and the correct placement fighting with set staff as I'm sure you can imagine.
Anything you'd like know I'd be happy to try and help
Hi saxman303,
Glad you decided to jump on board as well :)
This could really turn out to be something special given its tiny size compared to the market it is operating in. Just got to get a true grip on what the actual monthly cash burn rate is & how quickly that is falling.
Clearly going from being able to access 8% of the market to 40% is a sea change. Going above 50% is a game changer because those company's in the minority at that point in time will suddenly realise the business risk they have compared with there competitors.
Getting one content provider on board is hard because they have to see the benefit its going to give them over there competitors to think its worth the time & money to do so. If you get several & a decent % of the market then you have a chance. At 8% it was ok, but it wasn't going to completely re-write how business was done & thus the risk to competitors wasn't that great since the big boys weren't jumping on board, so the business risk was still small.
At 25% you have to sit up & take notice, at 40% even more so, but once over 50% if you haven't got involved then your behind the curve & could have given the opposition a massive advantage over you. That's where the real risk lies with those not jumping on board. If the product does as expected then by not being an early adopter you're on the backfoot & trying to play catch-up. something your owners/shareholders will not appreciate further down the line, as your business under performs the competitors. Meaning those directors are likely to be dismissed as the owners try to save the business & its value.
Its a watch this space one, especially if they bank that other top 3 provider they are talking to, but I'll happily take 2 or 3 more smaller ones that gets MIRI over that 50% number.
LOTM
Good luck LOTM you can just download linkedin and just use the public profile to view without an account
Hi 2phevs,
Sorry I was out most of the day & only back now.
I don't use linked-In & most of the links you've kindly provided there sadly don't work for me.
Oh I get where you're coming from, that's why I'll be buying more of these in the coming days as I want to get hold of as many as I can afford, but I also want to be paying as little as possible for each batch, so I'm hoping the price drops over the next couple of days to do so & also get topped up before any new news breaks.
I still think there is a possible placing coming come June/July so need to factor that in as well as I don't want diluted to heck, although they might not need that big a placing.
LOTM
What a laugh M&G.....can't believe people give these companies their pensions to manage....Rathbones obviously got their researchers on the ball perhaps we'll get a bullish comment from Petro now
Rathbones still adding.
They're obviously not in touch here.... I'll post this independent graph on the 4 fold increase in product placement in US TV shows and Movies that has only started since Mirriad activated their MSFT collaboration developed API
Let us know Petro why all of sudden Mirriads target market has recently erupted...
https://www.linkedin.com/posts/product-placement-blog_productplacement-research-analytics-activity-7177096474294435840-tTXA?utm_source=share&utm_medium=member_android
Correct petro, m&g reduced holding from 12% to 11% , earth shattering. Its all down hill now, idiot.
Is that it Petro
They did the same 3 months ago they were expecting programmatic to start in 2nd half of 23 but Mirriad had a slog getting through TPN Goldshield (as per Stewart Dalton Mirriad ops post about TPN in Feb) which finally got done in Feb.... they don't seem to be fully up to date researched like Parkwalk who sold out their final 5% at 1.2p numpties
A few today same amount today and last few weeks.
All the private LTH'S crystallising losses to claim back TAX then transferring to the ISA so any profit is free of TAX very efficient and they're probably locking in those shares as a huge potential profit after recent news
Beware, M&G Plc is offloading big time here. keep clear!
A person at Tipalti just liked Stephan's post from yesterday
Over 4000 global clients including Amazon integration with most accounting packages all scaled in the cloud
The Tipalti platform is powered by a multi-entity cloud infrastructure and built for mass scale. Put simply, it was developed to future-proof your accounts payable and supplier payments operations as your company grows.
Looks like Mirriad are making moves to mass scale invoice management.
Everything fitting into place
Final pieces of the jigsaw
Publicis Chief Digital and PROGRAMMATIC officer just liked Stephan's post from yesterday
https://www.linkedin.com/in/jean-baptiste-rouet-643247?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
Actually just checked Triplelifts Demand Side Platform partnerships (DSP's) and Xandr is there as well as Amazon along with the names in the RNS Google and The Trade Desk..... this is why this is the perfect match it includes all the so called "Walled Garden" companies that you can't normally get to do business with that will include Googles YouTube, MSFT's special relationship with netflix (https://about.netflix.com/en/news/netflix-partners-with-microsoft) and Amazon with Prime
Yeah Mozax once that RNS comes.....
1st programmatic ongoing mainstream revenues recognised after long beta testing with the majority of US content providers....
Along with 4 fold record revenues from manual insertions due to 4 fold enlarged content availability...
MSFT collaboration results in full integration with Xandr (MSFT's programmatic company which services Netflix) and internal ai efficiencies.
Hope Stephan reads this....you never know
You’re a quietly Subtle researcher Mr T, good job.
2Phevs with the daily updates, Mr T back up team.
Interesting article from The Armchair Trader, my take is patience required whilst we grind up to a £50M MCap, then watch it blast off.
Institutional investors will be watching closely.