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Incremental income what publishers can walk away from that
https://www.linkedin.com/posts/stephan-beringer_in-case-you-missed-it-i-recently-spoke-with-activity-7179176392608137216-haR0?utm_source=share&utm_medium=member_android
Another WPP company working with Mirriad mounting up now they do like to buy companies
Superstar MrTaylor great find
New LinkedIn post by Mindshare France a GroupM France agency. " Integrating virtual products becomes almost magical with Mirriad, simplifying product placement in video content."
https://www.linkedin.com/posts/mindshare-france_teammindshare-innovation-tendancestv-activity-7179114429886681088-RUdY?utm_source=share&utm_medium=member_desktop
Then big style at 32 mins to the end
Seems Pepsico are actually working with the content owners to sort out any rights issues so Mirriad can scale with the help of the publishers and Brands
This is a serious three pronged approach to getting VPP full scale
Feb 2024
12 mins into podcast
https://digiday.com/podcasts/pepsico-beverages-on-testing-and-learning-its-strategy-in-a-fragmented-media-landscape/?utm_campaign=digidaydis&utm_source=linkedin&utm_medium=social&utm_content=20624
Https://www.fidelity.co.uk/shares/stock-market-news/sector-review/mirriad-finalises-deal-with-major-us-media-conglomerate/?articleid=34129367&categoryid=0100,0103,0107,0108,0109,0112,0114,0115,0199
It said the deal was based around its platform, which would be used by the conglomerate to identify virtual product placement opportunities and integrate in-content advertising into its diverse content offerings.
The partnership would open up new avenues for both parties, leveraging Mirriad's expertise in advertising technology and the conglomerate's extensive reach and audience engagement, the board explained.
It said that, with 95 million direct-to-consumer video streaming subscribers and over 20 networks in the US, each averaging more than 100 million viewers weekly, the conglomerate had a formidable audience base.
Moreover, it hosted the majority of the top-rated TV networks, consolidating its position as a major player in the media landscape.
The collaboration extended beyond mere agreement terms, as Mirriad said the conglomerate had pledged substantial resources, including its sales and marketing teams, to maximise the potential of the in-content inventory.
Starting this month, the partnership would kick off with the integration of Mirriad's solutions into one of the conglomerate's highest-rated programmes, distributed across both traditional television and digital platforms.
Got 20k followers on Instagram probably better to research their work on that platform their linkedin is quite new
https://www.instagram.com/fedmedya/
Ace find MrTaylor ties in nicely to my Carolina Herrera post a few weeks ago on Turkeys top rated show "Crystal" did you see that one?
Recent LinkedIn post from FeedMaya about Mirriad. Their website claims they are one of "Turkeys Largest Agencies"
Apologies if already posted.
https://www.linkedin.com/posts/feed-medya_mirriad-akbank-atv-activity-7178711770075717632-A8HP?utm_source=share&utm_medium=member_desktop
Must be thinking VPP
https://www.linkedin.com/posts/stephan-beringer_in-my-recent-interview-with-brian-wieser-activity-7175827713943814145-tKri?utm_source=share&utm_medium=member_android
Here's the guy at Publicis following him now
https://www.linkedin.com/in/jean-baptiste-rouet-643247?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
BTW mcap Publicis €25 BILLION
I'm following her now
https://www.linkedin.com/in/katie-coteman-92b92116?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
From last month
Mid-roll advertising has been a challenge for streamers with content not designed for this, she said. However, streaming provides flexibility about how advertising can be served, enabling OTT players to experiment. WBD’s advertising teams were now in conversation with programmers about how to incorporate advertising in shows, including product placement, she added.
Coming to the UK as well
https://www.digitaltveurope.com/2024/02/01/sports-key-to-warner-bros-discoverys-uk-ad-supported-streaming-ambitions/
Wow Stephan Just posted about this article I posted this morning
https://www.linkedin.com/posts/stephan-beringer_content-everywhere-how-to-improve-subscriber-activity-7178796043218673665-8Qqq?utm_source=share&utm_medium=member_android
I must be on the right track with my research hopefully
Nice find MrTaylor thanks for sharing interesting to see Amazon and Apple on there should be easy for Mirriad to on board with them now if an opportunity arises
Nice post by TPN on LinkedIn stating its content owner members, some very big names on the list. Also highlighting the NAB show in Las Vegas on April 15th (National Association of Broadcasters) hopefully some VPP with Mirriad gets highlighted!
https://www.linkedin.com/posts/trusted-partner-network_all-eight-major-studios-are-tpn-content-owner-activity-7178782834411679744-R7TG/?utm_source=share&utm_medium=member_desktop
Sorry here's the link to the WarnerBros Discovery guy
https://www.linkedin.com/in/derekgatts?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
This guy from Warner Bros Discovery just liked Maria's "better with Pepsi" post...... a good sign for how the 1st integrations are doing this month
This was happening a lot a few weeks ago....
Seems people are swapping/transferring their shares to crystallise losses over the past few years so they can offset the loss against TAX then the exact same amount are purchased/transfered to their ISA getting gains TAX free double bubble must confident here..... could even be employees
That is massive independant confirmation for the content owners...... roll on more agreements and revenue
Here's the sentence
"Virtual product placement is another advancement in non-disruptive ad experiences, also creating a net-new revenue opportunity.”
Here's the industry rulers article
https://www.ibc.org/features/content-everywhere-how-to-improve-subscriber-engagement-and-reduce-churn/10819.article
If you want to know how important Latinos are to the US market read this report
https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/latinos-in-hollywood-amplifying-voices-expanding-horizons
Stunning Video of the billboard
https://youtu.be/UIaTLEt7AhI?si=7b_1ZxKKNBupNsTy
Maria making the most of the relationship getting the actual very famous singer speaking about Mirriads tech separately
https://youtube.com/shorts/ZRIjj5RwJB0?si=S8heD6yBxrT12VNA
Maria has made some big relationships with many multicultural music labels recently including Swizz Beats (Alicia Keys partner)
The guy in the video is Alex Ponce signed by Neon16.......Ecuadorian Pop sensation; Alex Ponce is the biggest representative of his home country in latin music. Recently signing with the record label NEON16
Here's Maria's post about it
https://www.linkedin.com/posts/mthernandez_9-de-febrero-de-2024-activity-7178543740003733505-5h9P?utm_source=share&utm_medium=member_android
They would of had detailed access to the MSFT collaboration and testing of API back in May last year before taking up 40 mill at 3p got to why they're still consistently buying from Sept to as recently as this month
RATHBONES client/clients were buying recently at 2.5....
Took part in 3p placing for around 40 million shares...
Bought in originally 12 mill at around 30p ...
Reckon average could be around 6p...
They could buy another 40 mill before they'd have to make an offer (as probably a collective concert party) for Mirriad... I don't believe there's another 40 mill out there with disgruntled holders especially in the time frame as Mirriad put in last RNS "IN TOUCHING DISTANCE" means about to happen