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London, makes sense, cheers!
My guess would be they chose 100 as an arbitrary limit as it's high enough to show the product is doing well & looks good to consumers so a good place to put a cap. They don't want to make unnecessary calls to their database when something particularly popular is selling as it can slow things down or even make the site inaccessible to some at crucial times. The boots website might be particularly old too, there are actually few sites I can think of that have these counters - the only other one that springs to mind is Argos.
The product selling counter may also be cached, so when we were watching the numbers below 100 they may have actually been a bit behind.
(Source: I work as a software/web developer, I am working on total assumption though)
how come it can only count to 100?
Yeah, I'm pretty sure they're stock counters, telling you how many of an item have been sold.
I.e. if someone goes on and buys 2 kits, it would show as 2 on the ticker.
I don't think we should take the 'counter is transaction based' as fact. That just seems to be an unfounded rumour being spread as truth as far as I am aware (sorry if I'm wrong but I can't remember anyone providing a source for it)
It's most likely not transaction-based as it would be just as easy for them to times the product by the quantity in the cart and add it to the counter. It's also in their interest to have those counters as high as possible too.
of course we won't know what in house products will produce. Who knows it could be far far better than covid revenue?
those figures, are they gross or net profit margins?
don't forget the 100 + a day is transactions. Each transaction could be 1/2/3/4 or more. I would think the majority of transactions are more than one test sale.
Here Are some sensible calculations from another poster.As I say we just need the company to give us an indication of sales.
MHC conservative calcs
So let’s say we have 100 tests a day at £10 profit margin that £1000 per day per 100
Days. Sales. Profit. PE. Mcap
350x 100 = £350 20. £7m
350x 200 = £700. 20. £14m
350x 300 = £1.05m. 15. £15.75m
350 x 400 = £1.4m. 15. £21m
350x 500 = £1.75m. 15. £26.25m
350x 750. = £2.62m. 15. £40m. 5.5p
350x 1000 = £3.5m. 15. £53m. 7.3p
350x2000. = £7m. 10. £70m. 9.5p
350 x4000 = £14m. 10. £140m. 19p
350x6000 = £21m. 10. £210m. 28p
350x10000 = £35m. 8. £280m. 38p.
There are 507 Boots stores and on line sales appear to be around 100 a day.We can do endless calculations but until they tell us it is just speculation .We don’t know what the gross margin is either. Sales per store could average out at 4 , 10 20 .
An update would allow us to quantify what “ big “ looks like.
I don’t think people realise how many of these test kits will have been sold. Most boots stores in Central London are sold out so online sales are going to be huge. When they give shareholders an idea of volume and revenue since the first contract was signed then we’ll see how big this going to be for the company. Remember the wording in yesterday’s RNS. The clues are all there that big things are coming here. Amazed at the amount of fools that have sold today.
not sure it will be massive, but definitely good news! I suppose it depends what you mean by massive?
Remember all the doubters around NCYT……..and then they released figures and BOOM!
It’s the ‘imminent’ bit of the RNS that makes me believe there will be a massive RNS this week with figures.
'' Imminent '' news!!
We need a trading update to give the market some clear unambiguous information on Revenue
Generation.I hope this will come by 31 May
another contract announcement soon. Some nice sized buys coming in.