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I never thought that his demise would come so soon after my comments on him here last week.
Putting aside my own view of why ITV even considered employing him in the first place given his previous employment history, I've got no sympathy for him. His unhealthy obsession with MM has cost him £1M+ per year in his lucrative job on the channel. I hope he thinks all the mouthing off of her was worth it.
Don't get me wrong here. I detest de-rampers. I hate them with a vengence, so I am not de-ramping here. If this share was in a position where it was worth £2 a pop, and Morgan was long gone, I'd pay that all day long for it.
I just think that with his bullying, arrogance and rhetoric he is causing a lot of reputational damage to the business, and ITV seem to be more than happy to tolerate it.
@ Cookoo. I'm not sure mate, but I doubt it would have been a private jet. Either way, he did the exact opposite of what he tried to "instruct" the rest of us to do.
I'm more than happy to give ITV the benefit of the doubt over not knowing he was plotting his Antigua trip, but not for not being publicly seen to have disciplined him for it when they found out, as Sky did with Kay Burley for much less.
As I say, it's a credibility issue for the channel.
I did get a bit muddled up there but It was of course nearly a third of the population, however how do they count the viewers is it by heads ,I think not, but if it is by sets tuned in does that not mean even more viewers . But for sure Pears has been a leading figure in the media for decades now and I would think a few more to come .
trent ,morgans xmas trip , private jet ? cant find out perhaps others can ,that would be a slap with wet towel if true!!
Viewing population isnt total population. The figure is a lot lower
There have been a number of such obnoxious people over the years in front positions in the media, James Whale, Jonathan Woss, James O'Brien (LBC) to name a few others.
But their views are only obnoxious to those who disagree with their message and broadcasters love these people
@ Solly1 which figure are you going with then? 18,000, 18M or 8M?
Or are you guessing the average usual audience share?
Either way, that leaves approx 48 Million viewers, all in the same lockdown as gmb's viewers, all for whatever reason are swerving the programme.
Food for thought for advertisers paying a premium for such numbers on what is traditionally percieved as "Prime time" slots, don't you think?
Sorry of course It was 8m which is nearly a third of the UK Population .
Sorry 18m of course but nearly a third of the total occupation of Uk.
At 7.00 am. 18000 watchers not bad at all .
@NigeCo
Yes, I saw a comment on FB on this. They say that on Monday just gone, GMB had it's "record high" viewing share of 28.5%. That as a stand alone headline sounds good, doesn't it.
Equally, 71.5% of the rest were either watching/listening to or doing something else.
With that in mind, I did a quick Google search of the UK population for a "beer mat" scribbling calculation of roughly how many were watching the channel on that day as a numbers value as opposed to a percentage.
Based on a reported populus of approximately 66M living in the uk, the 28.5% watching came in at approx just over 18M watching.
To me, this does not seem to be as much of a "captive audience" as it could be.
Just my thoughts, or course
Love him or loathe him Piers Morgan pulls in the viewers, that's all that matters to ITV.
Just for full disclosure, I'm not invested here, but one factor (among others) I take into account before I invest my money in any company, is now they are perceived on social media.
On the plus side, while we are in lockdown, there are more people at home and watching tv. This is good for commercial channels that sell advertising space. I get that.
However, The big thing that's putting me off is how ITV are seen to be supporting Mr Morgan through his (easily) contradictory comments that are constantly called out by others. As I'm sure that those on this board who also have Twitter & Facebook know all too well that virtually everything he says is routinely called out, and his favoured course of action is to block those whos points he cannot answer.
Then of course there was his trip to Antigua over Christmas after he publicly told the rest of us to stay at home, suck it up, etc etc while meanwhile, ITV ran a pre-recorded programme, which of course created the illusion that he was indeed staying at home and seemingly working.
I get that they might not have known he was planning to do this, but we all know what Sky News did to Kay Burley for much less. The fact that ITV did not at least so the same to him, but instead let him stay on air speaks volumes. Here, IMHO lies the problem.
"Is anyone else concerned about the reputational damage this man is causing to ITV?" - No -
ITV News coming back in the ratings against the beeb news - that is all that matters Trent - Agree with you in that he is not a particular favourite of mine but ratings is all - plenty of people out there like him - a higher rating means more demand for advertising slots means more money coming in, means more profit means a higher share price
gla dyor etc
Is anyone else concerned about the reputational damage this man is causing to ITV?
Considering how he makes the programme all about his rants and opinions, to the point where no Gov't Minister would go near the programme for 6+ months. Out of desparation, they even had to chase Matt Han**** into the BBC's building and beg him for an interview. This for a channel that delivers news cannot be good