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The detergent is a spray -on that air drys , thus providing virus protection post laundry.
The company now offers two very different forms of textile treatment in protecting against sars Covid
Halfway through the link page
Muckled
https://m.marketscreener.com/quote/stock/HEIQ-PLC-17562467/news/HeiQ-Girbau-and-HeiQ-join-forces-to-ldquo-viroblock-rdquo-clothes-and-textiles-by-a-new-launderi-32442798/
not bad 30% in 11 days ,
Took 11 days but we got there in the end... £2+
Sit tight for I think it is only a matter of time before one of the Big 4 (Ecolab, Unilever, Reckit Benkiser, Henkel and Procter & Gamble) embraces this technology into their detergents. If so it has the potential to become a household name.
The thing is that there is just so much more to come
"We have a very healthy innovation pipeline, both in respect to HeiQ Viroblock and our other core technologies, 200 of which are active on the market and 40 more in the pipeline. We look forward to providing additional updates in due course."
"HeiQ is the first textile technology company to convert an industrial antiviral treatment into a functional detergent."
Excellent news.
This is a completely new market for Heiq.
Just think for instance of all the laundry that arises from every hotel room across the globe and the frequency with which it has to be laundered.
This should be transformational...
"...HeiQ Viroblock has the potential to become a household detergent product as a post-treatment for laundered goods..."
If you could wash your clothes in something that protected you against any virus I think most households would buy a detergent that does that. Can't believe this isn't already above £2 this morning.
SP is creeping slowly near to £2 ,nice
182.97 GBX +5.47 (3.08%)
11 Feb, 08:00 GMT · Disclaimer
And Part 2
but the B2C aspect of this agreement means that we will enhance recognition of the HeiQ brand in line with our strategy to increase our B2B, B2C and B2B2C sales and brand profile. We have a very healthy innovation pipeline, both in respect to HeiQ Viroblock and our other core technologies, 200 of which are active on the market and 40 more in the pipeline. We look forward to providing additional updates in due course."
Girbau President Serge Joris said:
"I am thrilled with the partnership between HeiQ and Girbau, as it represents an important milestone in our journey to create textile treatment solutions that have a positive impact on people. Especially given the current circumstances, which have caused people to be anxious, businesses have a responsibility to offer solutions which protect their communities. This partnership is another positive leap in terms of differentiating Girbau's offering in the textile industry. The partnership demonstrates once again how two innovative companies can contribute to a better world by joining forces."
RNS Number : 6895O
HeiQ PLC
11 February 2021
11 February 2021
HeiQ Plc
("HeiQ" or "the Company")
HeiQ Viroblock Contract Win and Expansion into New Market
HeiQ (LSE:HEIQ), an established global brand in materials and textile innovation which operates in high-growth markets, is pleased to announce that it has signed a four year partnership with Girbau, a world leader in comprehensive professional laundry solutions for the industrial, commercial and vended sectors. The contract is valued at a minimum of US$1.5 million, with the potential to increase substantially.
Pursuant to this contract, Girbau will offer its customers HeiQ's Viroblock NPJ03 product as an antiviral and antimicrobial post-treatment for its industrial laundry services. Girbau has clients across the healthcare, hospitality and food manufacturing sectors, where hygiene and safety are paramount, and this contract provides significant additional revenue opportunities for HeiQ. HeiQ and Girbau also plan to offer solutions to public launderettes, bringing branded HeiQ Viroblock dispensers to consumers. While the HeiQ Viroblock technology platform consists of multiple different applications and is active in various sectors, this is the first time that HeiQ Viroblock has been utilised within the laundry sector. This means that HeiQ Viroblock has the potential to become a household detergent product as a post-treatment for laundered goods, opening up a large and growing new market to HeiQ. The laundry detergent market is estimated at US$132 billion per year and grows at 4.5% CAGR (statista.com).
Under this contract, HeiQ will initially focus on a B2B offering, with a particular focus on bringing enhanced antimicrobial and antiviral protection to garments and textiles used in the healthcare and hospitality sector. The detergent market is dominated by players like Ecolab, Unilever, Reckit Benkiser, Henkel and Procter & Gamble, which typically do not focus on functional detergents conferring long lasting properties to textiles. Therefore, HeiQ is the first textile technology company to convert an industrial antiviral treatment into a functional detergent.
HeiQ co-founder and CEO Carlo Centonze said:
"This deal demonstrates the breadth of new market opportunities available to HeiQ Viroblock and means that a significant number of people around the world will be protected by our Swiss Technology Award-winning antimicrobial technology. The four-year nature of this agreement demonstrates the industry belief that antimicrobial functionality is here to stay. We are delighted to open up this significant new market which we believe has the potential to deliver substantial value to shareholders. At a minimum, this contract will deliver US$1.5m of additional revenue for the business over four years but has the potential to go much further. We will first focus on servicing B2B customers,