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Ok, French wife has looked at the French avis-verifies site and believes that people are ticking the smiley faces but not leaving many comments. The good bit is that you probably need a link from Eve to click a smiley face – or indeed a not-smiley face – so they probably represent genuine sales.
And this figure is going down.. 'Calculé à partir de 425 avis obtenus sur les 12 derniers mois. *' as the old months fall away and it's not updated. It was 710 in June.
Just weird that we can't see these reviews...
Dub, looking in my archive I found this which I think I copied / saved in June:
'Calculé à partir de 710 avis obtenus sur les 12 derniers mois. *
Obviously that's last 12 months.
And 6294 avis depuis le / since 01/02/2016, so total since day one.
So, in the last 12 months, 710 divided by 12 = 59 reviews / month on average. (Odd there are no June reviews yet..)
And in the preceding period 1/02/16 to 1/6/20, 5584 reviews in the 51 months to June 2020'
That's the end of my archive.
So it's gone from 5584 reviews in roughly early June, to 6307 reviews now: in 16 weeks it's gone up 723 which = 192 / month.
I haven't re-checked my previous maths. In a bit of a kids' H/W rush right now but am I right? Have we gone from 59 reviews per month (in the year to June '21) to 192 / month in June / July / Aug / Sept?
Agreed. We don't have recent official info so are trying to find what we can from other sources which can only give a very partial picture. I'm extrapolating from the one week of data I have (wish I'd spotted it earlier). Things we can't even guess (unless somebody has a source of information) like UK marketing spend could be more influential on profitability in the short term.
Hi Dub. I hadn’t noticed those figures. Oils be good if the review figures were higher but they are what they are.
This may or may not be true and possibly grasping at straws; people are said by eve to be putting more in their baskets. It could be that one mattress is accompanied by.. 4 pillows for example. So even with slightly fewer reviews they could selling as much or more. And TP defo up in U.K. If U.K. baskets are fuller then that could still offset a fall in Fra.
TBH, a fall in France after a popular advert aired seems unlikely. Not long to wait for the answer, and good to note the French review numbers now future clues on sales
I've also been trying to understand the French reviews. Some of the dates seem to be dd/mm and some mm/dd, which doesn't help. There are different reviews at the top but all appear to be from July. The 'number of reviews in the last 12 months' does change daily and I have started recording it. Bad news, though, is that it's falling - 445 to 425 this week, which suggests we are selling less per day than a year ago, before the marketing campaign. Best estimate at the moment (revenues vs reviews) is that about 10% of sales are reviewed. A different pair of eyes might help develop the thinking on this.
I'm slightly puzzled why this french review doesn't update if eve are actively linked with it https://www.avis-verifies.com/avis-clients/evesleep.fr
Still, no recent reviews indicates a problem with the site rather than no sales.
I've already said (based on my belief in TP) that UK revenue will be up again >10% (let's say.. +13% for fun).
And the TU will have news on the CBD range; new gift range for Xmas in Boots and more partners...
French sales up and perhaps (the optimist in me) slightly more than they expected as the advert went well.
Have I missed anything? Profit? Who knows. CC has been good as her word so far and she said 2022..