London South East prides itself on its community spirit, and in order to keep the chat section problem free, we ask all members to follow these simple rules. In these rules, we refer to ourselves as "we", "us", "our". The user of the website is referred to as "you" and "your".
By posting on our share chat boards you are agreeing to the following:
You will only have one login account. Registering with multiple accounts is not allowed. Any user found to have more than one account on this site will have all, and any future accounts suspended permanently.
Your email and password must only be used by you. If a post is made under your account, it will be considered that it was posted by yourself.
Your account nickname must not be the same, or contain, listed company names or board members' names.
While debating and discussion is fine, we will not tolerate; rudeness, swearing, insulting posts, personal attacks, or posts which are invasive of another's privacy.
You will not;
discuss illegal or criminal activities.
post any confidential or price sensitive information or that is not public knowledge.
post misleading or false statements regarding the share price and performance. Such posts are deemed as market abuse, and may be reported to the appropriate authorities.
post any private communication, or part thereof, from any other person, including from a member of the board of directors of a listed company. Such posts cannot be verified as true and could be deemed to be misleading.
post any personal details (e.g. email address or phone number).
post live price or level 2 updates.
publish content that is not your original work, or infringes the copyright or other rights of any third party.
post non-constructive, meaningless, one word (or short) non-sense posts.
post links to, or otherwise publish any content containing any form of advertising, promotion for goods and services, spam, or other unsolicited communication.
post any affiliate or referral links, or post anything asking for a referral.
post or otherwise publish any content unrelated to the board or the board's topic.
re-post premium share chat posts on regular share chat.
restrict or inhibit any other user from using the boards.
impersonate any person or entity, including any of our employees or representatives.
post or transmit any content that contains software viruses, files or code designed to interrupt, destroy or limit the functionality of this website or any computer software or equipment.
If you are going to post non-English, please also post an English translation of your post.
If you are going to post non-English, please also post an English translation of your post.
The IP address of all posts is recorded to aid in enforcing these conditions. As a user you agree to any information you have entered being stored in a database. You agree that we have the right to remove, edit, move or close any topic or board at any time should we see fit. You agree that we have the right to remove any post without notice. You agree that we have the right to suspend your account without notice.
Please note some users may not behave properly and may post content that is misleading, untrue or offensive.
It is not possible for us to fully monitor all content all of the time but where we have actually received notice of any content that is potentially misleading, untrue, offensive, unlawful, infringes third party rights or is potentially in breach of these terms and conditions, then we will review such content, decide whether to remove it from this website and act accordingly.
Premium and Verified Members
Premium Members are members that have a premium subscription with London South East and have access to Premium Chat. You can subscribe here.
London South East does not endorse such members, and posts should not be construed as advice and represent the opinions of the authors, not those of London South East Ltd, or its affiliates.
...but can't see any sign of the gift range on Eve's website. I know they are extremely busy on the mattress/bedding side, but I would have thought a direct route to Christmas gift customers would be profitable.
Just checked out the Boots website to view the Eve gift range on offer. Good ideas, a good market to get into (gifts), excellent presentation and packaging. I can see this range as a perfect 'stocking filler' that will appeal particularly to men searching the shelves in their annual panicked bewilderment before Christmas. Increasing brand awareness will help sales of bigger items. I think it likely that Next, John Lewis will probably take this range in the future, plus of course Eve already has the foot in the door with Next.
LI - With respect, I think this is where you misunderstand the strategy. boots stock a premium sleep wellness brand elevating their offering in this area and eve benefit from the higher casual customer contact - getting their name out there to a wider audience. Its a win win.
Btw, on Next, eve (a selected range) are stocked by the retailer.
Added more today. Even if eve lines in boots don’t set the world alive sales wise, it keeps the name out there and builds brand awareness. Boots are a high quality partner. I see it as a very good move.
star sailor, thanks to your suggestion I took a look at Boots too. Seems there are 8 products and I hadn't seen them before now. Looks like a spin-off brand ('Well slept') and could easily expand vastly by the looks of things https://www.boots.com/sitesearch?searchTerm=eve%20well%20slept I really can imagine London Investor stocking up on hot water bottles and bed socks and coming back to say his feet have never been warmer :-)
Btw, I'm new to this board as you can probably see but can I take the opportunity to thank the regular posters for such well researched, well informed content. It's been helpful and informative to read the views expressed here.
wyndrum - On your comment, search 'eve well slept' on boot's website and it looks like their products will be in the 3 for 2 Xmas promo. The strategy seems like a win-win to me. A 'premium' sleep wellness product for boots (thats a category they define in their product groupings) and a great chance for eve to increase general brand awareness. Seems a really intelligent tie-in to me.
Li, the other side of the Boots coin is that they tend to advertise heavily at Xmas (their 3 for 2 gift range is normally quite popular although i don't see EVE products being a part of that promo), and obviously with most going on line now, people won't be going into those "dreadful" stores anyway. (Anyway, as you know i'm out for now, but its another revenue stream which I think is very important however little it might deliver esp given where turnover is currently)
“Partnership with Boots to stock a range of 'well slept' eve Christmas gifting products online and across their UK store estate from OctobeR”
- People shop in boots for either prescriptions or a sandwich deal - This is to sell Christmas gifts, people don’t go to boots for Christmas gifts (ok... maybe the occasional perfume) - Boots online store is AWFUL, one of the worst
This is a bad deal which will get hardly any sales. I’m not trying to deramp the share, I’m an investor and think this has HUGE potential (as I said previously, I’m here for £0.20p!). But I won’t ramp a share either needlessly.
The Boots partnership is the creation of a "well slept" range for christmas and not mattresses. The clear benefit for Eve is not only additional profit but provides free brand marketing as a premium sleep brand. Boots allows Eve to have full coverage to a largely female clientele who probably are the primary target audience for new mattress purchases. Its a win-win and a shrewd move by Eve and long do they secure deals like this that will not be about big marketing spends but smart partnerships. https://www.retailgazette.co.uk/blog/2020/09/eve-sleep-partners-with-boots-for-christmas-range/
A) Boots specialise in selling self care products whether that be, make up, aftershave, supplements, over the counter drugs etc. A large portion of their products are already expensive and as they are mostly in the same sector Eve's products are now getting in front of consumes who are likely to buy them - Argos isn't exactly a good match for this.
B) It gets them exposure in 448 stores which is an awful lot of additional marketing, but not only this it's targeted specifically at the people who are likely to buy their stuff. Again what percentage of argos customers actually go in their to buy a mattress?
All opinions welcome I just think there's far more logic to this than meets the eye.
‘Casino’ stores are a large chain of supermarkets in France. Would have to ask Mrs Geeman what they’re equivalent to but I would speculate ‘Asda’ rather than Sainsbury’s. Hopefully, Eve trial in two stores will succeed and lead to presence in every Casino shop (and positive French TP reviews).
- Boots partnership gives brand exposure in 446 stores. - New Partnerships with Olivier Desforges (bedroom & Bathroom specialist) - 'Eve will be launching a weighted blanket in the autumn to aid a good night's sleep under the new 'well slept' range of sleep accessories, as well as adding to its ranges of bedroom furniture and bedding.'
These all seem like pretty targeted partnerships to me that give a lot of exposure, and will result in increased sales. Added to which presumably they are profitable as that's the focus.
Then again if you are a trader expecting them to have sold a bzillion mattresses in a fortnight??