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I wonder will the share price go back up to 10p?
Opinions?
It's tricky to distinguish Which? reviews from the paid-for advertising as most adverts refer to Which? as part of the 'sell'.
Which?' has a core readership / membership but the influence of Which? goes far beyond those members.
I guess Which? will review again in due course but may not do it until the range of available mattresses is very different to what was available last time. Most mattresses 'run' for a few years I should think. They seem to carry on with original models while new variants emerge to broaden the range.
Eve will quote their premium hybrid as 'Which? Best Mattress 2020' till either they win another award or it becomes too embarrassing.
Winning Which? awards must be a top priority for all the manufacturers and something they will strive to achieve. I know that good / bad reviews of HiFi can 'make' or 'break' a model or range and journalist come under a lot of pressure when testing.
I noticed this review on the avis-verifies site. Here's the google translation. Bit hard to believe it was a 'proper' delivery driver; maybe they are using freelancers as they are busy? (Wishful thinking :) Or maybe the bedroom was above the second-floor limit. Mattress already dipping after a month (yeah, right; sure sign of a revenge-review imo) and pillows certainly are not of 'poor quality' even though they may not suit everyone's taste.
'The mattress seems to be of good quality even if after a month of use we already detect a certain shape of the mattress ... what will happen in 5 years? ... big unknown. The pillows are clearly of bad quality, and I let the 30 days pass to return them, too bad for me. But the worst is the delivery, a real horror! Delivery requested in the bedroom upstairs of the house. The delivery truck arrives and leaves the mattress in front of the gate of the house, outside! I get out of it by giving 20 € in cash to the delivery man who had to beg for him to agree to put up the mattress. Needless to say, he did not unpack the mattress or win the packaging as EVE likes to say on the site when ordering. Huge disappointment for this point, and which could embarrass people, the mattress weighing 50 kg, not everyone is able to carry it alone, and especially why say that the mattress will be delivered in the room of his choice and unwrapped if it's a lie? ...'
An example of very recent review :-
Great service and good discounted price…
Great service and good discounted price around BF. Communicative delivery. Mattress seems quite nice but time will tell I guess. Only chose this brand as it topped the Which reviews.
***
I’ve yet to read anyone on a review mention the millions spent by EVE on traditional advertising but many saying they have bought an EVE mattress due ton the Which suggestions of being ‘best’.
I hope EVE management will note this and how important it may be to try and remain best in class and have such trusted endorsements from Which and the like. - If this means less spent on traditional advertising (CC being a marketing person may not like this idea) to keep up to research and development regarding quality and improvements if and where poss?
Opinions?