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Ups and downs is normal on the share battlefield!Today 10:21
Whilst the share price does seem to be slipping back a bit - remember the share price is dictated by a lot more by just how this progressive company is looking to its future but also what share holders for whatever reason sell off all or part their holdings effectively keeping a glut of shares available on the market hence influencing the share trading price. If one panics when the share price begins to fall one should not moan about a falling share price. If one believes in the fundamentals of the company and the leadership one should make a rational choice on holding their shares or selling or buying more! One can also help oneself and indeed the company by ensuring ones holdings are protected (if you don't know how to do this - do some research on how) to prevent their own holdings used against them by short sellers. As always DYOR. *But may be worth noting two words form Hitchhikers Guide To The Galaxy 'Don't Panic'.
RE: France (3/05/2021 Agence MédiaAnnonceur)Thu 15:11
D-G. That was my misunderstanding. I thought Eve had wound up all Europeam operations some time ago and are once again beginning to explore Europe via France. The website analytics you used could be a good barometer of the success of the ad campaign in France considering website hits are at such a low base in France during April.
RE: France (3/05/2021 Agence MédiaAnnonceur)Thu 13:55
Bermondsey, the French site has been selling from before I knew about eve, from when they sold in several more countries – I am assuming. They stopped selling in the other territories to concentrate on France, Eire? and the UK. Now they are selling just beyond the French borders again. The new ad campaign only began to air this month as far as I'm aware. If it's successful we should see an increase in French traffic in due course, fingers crossed..
RE: France (3/05/2021 Agence MédiaAnnonceur)Wed 17:39
I intend to buy more EVE at current levels but my reason for doing so is solely in expectation of an eventual takeover. Small fish, big ideas beyond it's economic capacity. It simply cannot grow without massive further investment via a rights issue or by being involved in a takeover by one of the big boys. 7p maybe 8p a share. Any forthcoming SP increase beyond that figure - DREAM ON !!
RE: France (3/05/2021 Agence MédiaAnnonceur)Wed 11:57
I think they've picked up on CC during the presentation saying they'll sell in territories they can supply from France. But my guess is that it's the bridgehead to grow organically further-afield into Europe, without out spending much money to begin with. The ambition looks to be there though.
Was watching a YouTube programme earlier and was delighted to have the EVE ‘sloth’ ad unexpectedly popping up. I still think Classic FM would be a great advertising platform to be there along with Dreams and their push on Silent Night mattresses. But good work EVE nonetheless.
RE: France (3/05/2021 Agence MédiaAnnonceur)Mon 08:16
My wife says ‘ C à Vous’ (on France 5) is a fairly well known and popular programme in France in the current affairs genre. (Bit like The One Show rather than Panorama, so far as I can tell from her :-)
Les matelas Eve Sleep reviennent en TV avec Mediaplus https://www.offremedia.com/les-matelas-eve-sleep-reviennent-en-tv-avec-mediaplus 'Since yesterday, the Eve Sleep mattress brand has been in the TV campaign with a spot signed adam & eveDDB and a media plan orchestrated by Mediaplus (House of Communication). The campaign is based on 2 DRTV spots and billboards around the C à Vous program on France 5.' – Google translation
RE: Interesting EVE article worth reading :/Sun 22:07
Hi Aim, that's really interesting that you are looking at eve more positively. I couldn't comment on the customers' attitudes to price as I think our family are more careful with money than most and are not typical. Some people do not seem to mind paying more for things and almost prefer to do so; I perceive eve to be a premium brand and getting more so, so maybe CC will take eve in that direction. He1 certainly seems to be set-fair until drilling begins at least. Wyn is in there too. I'm trying to be able to bank a profit but it will be a challenge not to stay in with He1 till the results come in, for better or for worse. It's also being mentioned on other boards (Avacta for one) so there must be more and more people joining in. Eve does seem to give more than one chance to buy-in but the days well below 5p seem to be firmly in the past. The web site traffic info for the UK and France will be out in a few days. If the new ad in France is only just out then its effect won't kick in for a month or two. And the January sales are well in the past. It'll be interesting to see how the figures have gone. Nebel, was your pillow from eve via Ebay, or a third party? Can people in Germany easily buy eve? ATB, D.
RE: Interesting EVE article worth reading :/Sun 19:10
I'm getting much closer to pulling the trigger on this one. Does anyone have a view on how price sensitive the customer is? Is increasing pricing potentially part of the plan to get to profitability in H2 2022? It's worked for Purple Innovation over in the states who've increased prices to maybe 30-40% above the likes of Casper and Nectar. They're now profitable and valued at $2.3b. D-Geeman - I noticed you're also on the HE1 discussion? I happen to think this will end up being one of the biggest success stories in recent years and am there for the long term.