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Heh. Good spot, RK... the perils of auto-generated URL addresses on basic content management systems when you're too dumb to type your company name in the opening line of text correctly.
To be fair though, it's only Amit sat at a lonely desk somewhere...
...and he's never understood the first thing about any sort of technology...
....or regulation... or proper company management... or duty to investors.
For anyone who hasn't seen the " COULDTAG " thing then you can still see it for real in the URL.
Here:
https://cloudtag.com/2020/01/28/couldtags-proprietary-technology-driven-impact-business-platform/
The moron COULDNT or didn't have a clue how to change the URL.
If it wasn't so sad and sick it would indeed be funny.
Agreed.
I forgot to note that the update was - as several already know - originally published as "COULDTAG's Technology Driven Impact Business Platform". Amit obviously spotted the uncontrollable laughter from the Twittersphere and changed this - however, screenshots of this just stunning howler remain.
Couldtag? No it never could... still can't... and won't ever.
This latest update is so crashingly poor, substance-free and cack-handed that I do idly wonder if it's a knee-jerk reaction inspired by a nervousness about the apparently commenced legal investigation into Cloudtag and its officer(s)? A sort of "Jesus Christ!, I'd better see if I can stall them" thing?
Anyone who thinks it number 2 are probably not the sharpest tools in the box and really should give up on share trading.
So, Amit starts by sneaking in the fact that Cloudtag doesn't in fact have any proprietary hardware that's fit for purpose at all and will instead be relying on "raw data delivered by (unspecified) 3rd party devices". No surprise at all there to CTAG watchers, but wryly amusing when one casts one's mind back to previous company guarantees about Philippine factories, hard orders, CES shows etc etc.
(Amusingly he then has the sheer gall to reference Heather Morgan's "single arm study" as some sort of credibility-providing "proof" - that'd be the study where 20 larger ladies were attempted to be recruited, but only 15 signed up for the 4 week trial, and then 9 jacked it in because it was a waste of their time... anyhow).
I particularly like the way that Amit's chosen to embolden certain terms that he desperately hopes may add gravitas to this "update", including "Vertical Banded Gastroplasty" (or VBG). Unfortunately, if he'd spent a few minutes more on Google, he might have found out that VBG is by now an obsolete bariatric surgery technique that has been superseded by more advanced and safer procedures. Oops...
The language used now descends into ill-written nonsense. Too many examples to highlight them all, but I particularly liked:-
"allowing the medical device company that supply, for example, the hip replacement..."
"Cloudtag’s current commercial focus and use of the platform is SaaS service charged per patient..." (so, that'd be Software as a Service service, then?)
"Individuals who are on preventive programme – reducing their propensity for attracting Type 2 diabetes..."
"Further new addition to the platform is inputs are from a data-controlled food and proprietary health digital sensor that gathers personal health data..."
Wow! a new "data-controlled food and proprietary health digital sensor that gathers personal health data"! That sounds amazing... where's my chequebook?
(Except ask yourself this - what does that even mean?)
It's probably best to try to forget the financial damage and just laugh. Let's face it, Cloudtag and its "management" are the comedy gift that just keeps on giving.
Interesting update...
What's most notable to me is the fact that it's clearly been written by more than one author - that's very apparent from the stylistically well-written and grammatically correct paragraphs, contrasting with the other paragraphs that are rushed, crushingly ineptly expressed, littered with the most basic of errors - and thus nigh on meaningless.
Paragraphs 2, 3 and 4 are of the first variety - well and idiomatically written. That's because they are no doubt pure copy n paste - generic truisms that literally state no more than:-
1. Being overweight is bad for your health.
2. Being overweight can lead to Type 2 diabetes
3. The treatment of Type 2 diabetes and its complications costs a lot of money
So, well-written but simply the most obvious general platitudes that say nothing new about anything to anyone - presumably by throwing those big (and no doubt accurate) billion pound numbers around, Amit's trying to make his alleged solution more credible...
...except here's where he runs into trouble, because he himself now has to pen some words about Cloudtag's phantom intellectual assets and business strategy in an attempt to look convicing. Oops...
(TBC)