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I have to agree with everything you say Amber, and I am also a believer in the product.
Last placing at 3p (just after some real positivity with link up with Boots) was a 13% discount so with difficult market conditions and a more difficult 'sell' there is no way the next placing will be anywhere near a premium. I think Modern Waters placing last week was at a 60% discount (just as an example).
In addition to some UK specific marketing I think another option is overseas distribution deals. Clearly CPT would receive less money per unit but orders would be in the thousands and there would be no retail or marketing costs.
If CPT could sell to distributors at say £100 a unit that's still a decent gross profit margin (hopefully 40 to 50%) with no further costs.
As a small company CPT could focus on UK and let other companies distribute overseas
All the right words but lacking in hard facts and substance for me.
I think this was another Midas tip along with a few others that have simply just dropped and dropped
I agree that taken in isolation its a decent update. Making the right noises - reducing costs, gearing up for PR/Marketing etc. However - no detail on sales, new deals. Which is a worry and has been a theme for past 18 months.
Sadly though ive personally heard all of these Exec level statements before from either Eric or Matthew. No real new news in the release - we know the product is proven, our challenge has always been reach and voice. We don't have the funds to go above the line with marketing is still a fact.
Efficiency in the cost base is obviously a good thing - providing its not at the expense of quality.
You have to assume that if the sales figures were good then that's something to shout about. Instead they reference the thousands of free app downloads. Sadly money talks - so no sales, means limited funds which leads to a placing sadly.
But always end of a positive - nice tick up in SP (however as ive said before needs to go up 500% before its on the cusp on interesting for me and many) and atleast we have now stated a sensible plan.
GLA
I remain a believer in the product. I also still think a buy out / takeover is likely in the medium term, but we need more reach/audience before we really worry the likes of ClearBlue etc
I can easily see placing at premium if this is played well.
Great update? No mention of full year results at all - no figures whatsoever.
Seems more of a strategic/operational review update - which is needed.
I'm expecting a placing anytime now - will be lucky to get 1p, so dilution will be massive.
At least they have a plan for 2020 now
This company has great potential, great product and new experienced team running the show. With share price on its arse here is fantastic opportunity for multiple bagers in medium term. One could easy see 10p share price after successful 18 months.
One day 20% down and one day 27% up ... zero news flow
It needs to go up another 500% to start getting remotely interesting sadly ...
It's par for the course with any of of the stocks brought to AIM by Mr Reynolds. There's the initial belief that it is a sound business plan and company before reality bites and the only direction the share price gravitates towards is zero.
Feel like a broken record .... but its a shame we are now a penny share ... even though we appear to have a proven product with a clear USP. The dizzy heights of 20p a distant memory. Like others I'm sitting an a huge loss and TBH I have written it all off now, a bad investment. Could this turnaround? Who knows - zero news flow, suggests there is nothing to say? That being said I cant sell ... whats the point, so will just leave these now and see what happens. The news flow is shocking. Past three years I think 3 MDs ... tells a story
They really need to work on their PR. Never seen a my lotus advert and the lack of news is shocking
I've lost 92% of my input here but I still believe we can turn it around.
New CEO needs to give us updates.
It's far better to keep us in the loop than to shut us out which is how we're feeling.
Regular updates please
Seems to have gone from the boots website now the negative review. Hopefully concepta customer service got the issue sorted for her. There is a new positive review from an anonymous user 6 days ago, so she could have altered her review to a positive one.
I do feel like we need to hear from the new top Lady. It would be nice to know there's some kind of a plan at work...
Not great to see the SP re trace back down to such a low level ... but there is still no news flow or update on the strategy/plan. Same comments really - product is proven but seems we have little reach in terms of marketing and major concern now is ongoing funding. I hope we can turn this around, but now worrying times
Quite a few positive reviews online but the most recent one needs attention.
Vodafone voicemail for the HelpLine?
in here but don;t want to wait 9 months for something to come out of it. Sales I see are at the embryonic stage and although it is good often to invest at the early cycle stage, I might adopt a "wait and see policy" here.
Another one trick pony just like motif bio. Was 20p once.
Another one trick pony just like motif bio. Was 20p once.
i thought new CEO was a marketing expert - why get her in if to utilise her skills?
Hospitals and clinics is an obvious route but not sure a marketing expert has an specific connections to exploit there.
Time will tell
It's been on drfertility for a few months now.
Hope the new gaffer is working her magic in the background and coming up with a master plan to drive revenue, we need it!
I see mylotus is now for sale on Dr Fertility, not sure if that's just come about since Penelope has been in charge but still it's another outlet.
Talking to Adam Reynolds they're not going down the marketing route. Sounds like they'll be using Penny and Lyn's expertise and connections to get the product into similar places as Yourgene. Hospitals & Clinics. America & Asia were mentioned.
the product is great, however, the marketing to date has been terrible. New CEO seems to be exactly what the company needs at this point in time.
However, the big issue is where will a marketing budget come from? I'm sure new CEO will be coming up with a cost effective marketing plan but it will still need money.
With less than £100k rev for H1 I think most of last placing money will have already been spent.
I reckon we will get a positive RNS soon and then a placing soon after.
any news on whats been happening? hows sales looking
Personally I think it's a very positive move. I think that although Matthew certainly moved the product forward and did negotiate some good agreements I think the board didn't feel he had quite enough about him to really drive the product forward and create a powerful brand . At the end of the day all the development has been done, it's been proved it works it just needs aggressively marketing to start generating some real sales. Penny's credentials suggest she has the skills and experience to do this and really release mylotus's potential and I think the board have signalled their intention by appointing her.
Does feel like a revolving door ... difficult to get traction and let somebody make their mark. Its just another factor to this share that just keeps you guessing! Walls talked a good game, said he was changing to his plan blah blah. Oh well onwards and upwards ... lets see if Penny can make us a few Quid : )