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Thank you))
this statement near the bottom of the rns gives me great confidence, in other words they are saying dont worry about this Dec launch, the proper show is in Feb.
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Marketing and product development
Both the skincare and ingestible products are on sale initially in the UK, direct to consumers through the Company's website. This enables the Company to prioritise its marketing on channels that generate the greatest customer engagement and return on investment. A comprehensive omni-channel marketing campaign will commence in February 2022 to support our sales drive, in-line with industry best-practice whereby new beauty and wellness products typically go on sale early in the year to coincide with consumers' focus on self-care and forming positive habits. The timing will also avoid the hyper competitive pre-Christmas rush where return on advertising spend is poor for new entrants.
As part of the ongoing product development for the skincare range, the Company has also begun the next phase of testing which will include the gold standard user trial/consumer panel testing, in addition to a combination of quantitative and qualitative efficacy-based studies for its skincare products. Separately, travel sizes and sampling sachets are also being finalised to expand the range of skincare offerings and gifting options for Cellular Goods customers for next year.
Development of the first three products in the movement range for sports recovery and daily body maintenance continues. The criteria for clinical trials have also been finalised and the trials will be initiated next year on completion of stability and compatibility testing.
The Company continues to evaluate potential partnership opportunities to sell its products via third party online retailers and traditional brick-and-mortar outlets who will contribute to broaden exposure, consumer recognition and acceptance
Can I ask where you got that statement from?
I don’t see it in the RNS or Twitter.
If this reads true, then I feel this share will start building back momentum real soon.
“The company continues to evaluate potential partnership opportunities to sell its products via third party online retailers and traditional brick-and-mortar outlets who will continue to broaden exposure, recognition and acceptance”