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Completely agree, the upside potential is crazy.... short term downside 15/20% here and there
Fast fashion implies throwaway also. Which it isn't. buy a few bits and get a surprise.
Every factory in the world wants to supply this success story. fantastic factories.
Where do people see this stock come the end of August? When are Q2 results released, I've been unable to find out online?
Contingent of course on the investigation updates my guess would be 340-380 mark, closer to the 400 mark come Q2 results day and a surge thereafter.
I'm starting to sound like their biggest fan... i would guess the split is 30/70 (male female). They have created renowned trackies, joggers, a range of summer shirts and oversized trendy t-shirts for males. You can also get, in general, unbelievably cheap stylish jeans, shorts and t-shirts from there for dirt cheap, it really does live up to the name of fast fashion.
17-20%
Yes I am aware of Bohoo man but the holding company (that we are invested in) is called Bohoo and it was this to which I was referring.
What percentage of revenue & profit does Bohoo Man contribute to the group as a whole?
Hankscropio1 I agree to an extent. I do think their target market is 16-24 year olds, 25 at a stretch..
Similar to what has made urban outfitters such a success (not a public company) is despite being unbranded, they are trendy, different, colourful and in the now. I do think its cashcow is prettylittlething (i haven't dived deep into their accounts, only assuming) . I do think the beauty of female clothing is, to a large extent, unlike every males 'phase' of only owning branded clothing and obsession with brands, females don't have that- at all and i think Boohoo and prettylittlething will profit of that and the said comments above for a long period of time. Their Q1 earnings were unbelievable and their marketing campaign is working wonders- I'm predicting stellar q2 results.
Hoping for a dip to 250 so i can top up further!!
Boohoo is ladies. seperate website for boohooman. completely dedicated and hugely successful.
would you rather make full margin selling your own product or tiny margin reselling someone else brand?
Young men are absolutely not the Bohoo target market though are they. I bet they make up significantly less than 10% of sales.
Can't compare ASOS to Boohoo. ASOS is majority brands and boohoo all own label product. Guess who make for brands? factories - the same ones who make for most retailers including Boohoo - they dont stop a production line and bring in incapable workers to make boohoo products. Don't be distracted by Leicester a small part of their supply chain.
Also why not order some of their products as i do and check the quality instead of assuming it. The majority of their range is in line with the high street on quality.
Trader258 I hear you and agree its reached a point where there is almost too much stuff on ASOS' site now. However, the large range and many brands attracts all sorts of consumers and Asos dont have to rely on their own range as much. They have probably gone over the top now though. The problem i see with Boohoo is its success largely falls on if they can keep getting the trends right and if the brand still remains in favour further down the line. All it takes is for the designs not to be so good or the image of the company see as cheap and people will stop buying it. Lets be honest, and i cant speak for the girls, but any fashion conscious young man in their late teens to mid 20's are not going to be shouting form the rooftops that they got their polyester gear from Boohoo as its only slightly above Primark when it comes to rep. Love island has helped it no doubt but where do we see SP hitting Asos levels? Not even close imo
Asos is the more mass market which has ultimately been its downfall, you have to go through 80/120 odd pages to find a t shirt you like, even with filtering this is a tedious lengthy process. Boohoo on the other hand have minimal stock, 7 pages max per range, they update the range weekly and I suppose live up to 'fast fashion'. It has got to the point whereby young people can literally get a new outfit per social occasion at a reasonable price and style through boohoo- they are changing retail. Looking forward to Boohoo expansion into perhaps selling branded trainers etc on their website, that would really add value.
Newbie here. Interested to get peoples opinions on the growth of the company in the medium to long term. Ive read a few comments such as when this gets big enough it can buy ASOS etc. I remember finding and using ASOS like 15 years ago when its niche was the 'as seen on screen' gimmick and it had clothes that were the same or similar to what popular celebs were wearing at the time. Of course they have gone from strength to strength since then- easy to use site, free returns and the amount of brands they sell has increased tenfold which now includes high street brands such as river island etc. Boohoo only sells their own branded stuff which is cheap and cheerful, fast fashion and aimed at the younger market. Nothing wrong with that especially as the high street is dying but i cant picture this ever getting near ASOS' level for those reasons. If it were to start selling other brands then who knows but for the foreseeable i dont see that happening. What does everyone else think?
You're amazing !
I think another up day but the momentum tailing off.
Doesn't matter to me now. I have a spread bet that is up from 220 yesterday for trading cash and I have acquired a fairly substantial amount of shares as a long-term holding at 210 yesterday - all with the money I made from shorting the stock when it was inevitable it would go down on Mon/Tues/Wed.
Thinking about closing the spread bet tomorrow or Friday - will see how the momentum moves.
BTW - before I get criticised for shorting I told everybody here on Sunday exactly what i was going to do and then recommended they do the same thing. So yes, I am a shorter, but shorts are just a tool to make money and at the end of the day that is all anybody is here for - to make money.
Both - day trader shorts exploiting weekend selling as well.
Or flatish tomorrow and down on Monday, but it will see past 320p at some point next week.
Ditto. I agree. It's always the same pattern. Will pick back up next week though.
For people taking their profits or just a general slow day?
But next week - she takes off.