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How is falling sales of 28% in a key market the business doing well?
How is brands avoiding Debenhams the business doing well?
Spot on. It does take discipline. But you’re right, history shows panic sellers always lose out.
You can’t act everyday so but patient. But you can learn every days
I think what you have experienced is what many more seasoned investors have experienced, before realising how the process works. We've all been there, watching a sp reduce, only to find it recover well and kicking ourselves. Yes it takes discipline, but the key point is recognising and resisting the emotion, which is what the market relies on. All you need to do is look at many many of the companies that suffered when Covid appeared, and then came the recovery. What we now see is primarily the impact of the situation in Ukraine and the myriad of sanctions on Russia driving inflation and impact on the market. And it's these market downturns that are the precise moment to be capitalizing imo. Accumulating stock when it's on sale and cheap.
I’ve lost count of how much money I’ve lost three panic selling. Everyone was saying BP and Shell were going under during Covid.
Sold up there. Everyone was saying the banks were going under in 2007. Indeed some did but the big ones didn’t.
Must’ve lost 40,000 on those two examples along. Whereas if I just not panic sold and held long-term I’d be far better off. Long-term holders will always beat day traders. It’s a fact. So just ignore the noise on here. Don’t let people frighten you. Keep calm. The share price doesn’t care about your feelings or emotions. It will do what it wants until it’s ready to change. If anything this board is a bit of fun. But please heed the above advice. Stay calm. Come back in six months or a year.
You’ve not lost anything to yourself and the share price is hypothetical at the moment.
Some wise words - the LTH come through with the profits. I've been continually increasing my position here as the company now also has significant assets and a greater depth of offering. Over the years I've seen many many panic sellers who just couldn't take the heat, then faced with great regret later. Again, if you don't need the money, it's nothing more than a paper loss currently. Investment is just that, purchasing at a low and then patiently waiting and selling at a high, or as near as you are able. You don't make money selling at a loss!
Totally agree. I remember everyone was saying Tesco’s and Morrisons were finished when LidL and Aldi came along.
Then when that didn’t happen it was because of this reason and that reason and it was always obvious.
Just relax. Like I said the share price could go to 10p if it wanted and I wouldn’t sell.
It’s irrelevant. You lose nothing until you sell.
Just sit and wait. Everyone wants results next week or next month. Doesn’t work like that. See what happens in a year two years or even five years.
If you are long-term holder history shown and chairs like this you always make more money.
Boo-hoo have got so many brands and it’s a finger on the pulse of western trends so accurately.
Lol the drop is really bringing out the worst of the worst.
Posting absolute nonsense :)
Imo
Agreed its time to stay relaxed in the face of an ever decreasing sp. On the other hand the strategic priorities just don't really tell us how and when shareholder value will return. There has to be a different play, something unexpected. From here it's an 800% increase to return to ATH!!
Also, the focus on Shien ignores the diversity of BOO's offering.
Agree sterowlands. Pretty sure I also read somewhere that the Co's tangibles are worth several hundred million (I'm afraid I can't remember the exact figure) alone.
RoyGa: Shien was founded in 2008, so BOO has survived (and grown) despite the advent of Shien. The market is vast and big enough for several large players - that much is obvious. It is the minnows that are likely to fail.
This company is not going to survive competition from SHEIN. They can employ cheap labour and nobody kicks up so they will be able to compete.
Boo-hoo is an absolute car crash at the moment but I don’t see what the problem is. If you don’t need the money right now the share price is hypothetical. It’s not real money until you sell. History is shown long-term holders will always be okay. Boo-hoo is a sound business which is growing rapidly. Just hang in there and ignore the idiots talking about it going bust. A bank wouldn’t give it a £300 million loan and it wouldn’t keep expanding if that was the case. Come back in six months or a year and it will be a different picture.