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Cast your mind back to football games 15 years ago... they didn’t even have the players real names, clubs names etc Things change, now you can equip the players with branded boots ffs.
With GTA there are opportunities for the developer to utilise advertisements which are appropriate they have full control over what is displayed and what is not. I wouldn’t bet against them adding more realism to the series Over the next few releases.
MMOs like the Final Fantasy series and Period games like Kingdom Come Deliverance are likely more challenging than GTA.
Can't see BIDS within the Grand Theft Auto world - a major highlight of GTA is the satirical nature of the game and the fact each city is effectively located within an alternative universe. For example Facebook is referred to as LifeInvader. I see no scope at all for real-world ads.
Talking about Fortnite, i've never played it, so can any one who is into it explain what is up with things like the pogo-sticks and people fishing in the new trailer? Why would anyone want to do that in-game?
Calamari, many used to say the same about allowing crash dynamics in racing games as the car manufacturers did not want their models to appear damaged, no longer factor.
I think there are some things that people think are a shoe in for Bidstack that won't happen, but many creative uses of in game placement and advertising will be utilised that have not even been imagined yet.
One assumes they must have been working with games developers and potential advertsers regarding product placement. Would part of that be games developers adding things into the game where products can be placed? For example have just seen a cleaning trolley in Fortnite. Not very glamorous I know but something along those lines. Just thought bar/cafe food and drinks. Sure all those super smart people working on this have it all thought out.
Bones, "dystopian style games I could imagine old broken billboards, signs on a wall or trashed lorries with company logo on the side" Yes, but are brand owners going to want to pay for that sort of exposure? Is it going to improve the brand-image? Maybe it depends on the brand.
As a gamer myself this is the real interesting part for me and I believe that ads can be introduced cleverly to a number of different gaming genres. As Calamari says GTA is basically trying to replicate a real-world setting so it would be extremely easy in this case to introduce ads into one of the world's biggest gaming franchises and again improve the realism of the environment for gamers rather than detracting from the experience.
Obviously for sports games the advertising element is easy because pitchside advertising actually exists in a real world context so replicate this space within a game and you only add to making it a more real immersive experience.
As you say the difficulty is bringing this to other genres of gaming. This I believe is where the brands can get creative to produce adverts that specifically relate to where they are appearing.
One thought I had on seeing the introduction of an outdoor cinema in the new fortnite map was that maybe there would be events like the live music event with Marshmello where an actual film could be shown there including adverts prior to the film. Audience of 10.7 million watched the DJ Marshmello event so major revenue to be made if the above happens.
Smithy, football and motorsport games, which is what BIDS have now, have obvious ad placement locations. In first person shooter games ad placement options would depend on the environment I think. Real world settings, say GTA, should have a lot of options but more futuristic or post-apocalyptic settings would be more of a challenge.
I agree smithy, as a gamer myself I also wondered about this as well. But I could definitely see advertising as part of a game. I do think that bidstack need to get past adverts that would normally be there as well adverts like in grid or football manager. In fortnite or any of the dystopian style games I could imagine old broken billboards, signs on a wall or trashed lorries with company logo on the side. It doesn't need to look all shinny and new for the advert to work.
The guy said he wasnt deramping.. then listed 6 reasons why bids wouldn't work (or significant obstacles) then states hes not a holder ... then asks for how the adverts work... Then calls me sarcastic... not true, just an observation
Are there any picture samples etc, would be interested to see how advert would actually blend into a game! I’m made a post over on Reddit’s gaming sub to try and get other people thoughts running on the idea of bidstack as a whole!
Smithy this is I am really glad that you brought this up and I think this is exactly why in-game advertising would work. The idea is that it would be seamlessly integrated into the game with graphics that are befitting of the genre. A point which has been missed by many is product placement is massive in films, BIDS offers this on a much bigger platform.
This isn't all about in-game advertising boards BIDS has so much more to offer the advertiser than that, if the only thing on offer was virtual advertising space I wouldn't have bothered. This gives the advertiser the ability to put their products in games not just their logo.
I’m not being negative or deramping, I see bids idea as a smart and interesting one, but being a gamer myself for the past 12 years, the big boy title such as call of duty, fallout franchise, battlefield etc just wouldn’t fit in with in game advertising, players would not be happy, today’s player base is a very large and vocal one and if there’s something they don’t like they will the developer know, plus the message gets across quick with platform such as twitch etc! For example have a look at fallout 76, take a look at the sort of environment the player is in, advertising doesn’t belong as it takes away that post apocalyptic feel! And as for fortnight, they are not the most popular with parents giving 70% player base is under the age of 15, advertising to kids probably wouldn’t go down good either, plus apex legends has taken most of the 18+ aged market! Just my thought not even invested here just giving a gamers point of view on in game advertising
Not negative but remember they will have their own bugs to sort out without adding a third party platform integration into the mix. I fully expect flagship titles to feature these adverts but there is such a thing as scaling in.
People aren’t going to inject their golden goose with growth hormone without first testing it on a big standard chicken are they?
Be realistic, stay honest, be patient and great things will happen.l but it won’t be overnight.
Regarding £1 by Christmas you may laugh but nobody knows where this is going.