The latest Investing Matters Podcast episode featuring Jeremy Skillington, CEO of Poolbeg Pharma has just been released. Listen here.
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Nice to see a bit of banter here
Sun`s come back out here in the Costa Del Bidstack!
Bright and Sunny here in the North West UK
Gone dead cloudy now here
Cheers robski.. nearly finished A Place of Greater Safety bout the French revolution thing... love marketing stuff from my old days in ici... mind it was dry as sticks compared to this buzz lightyear stuff
Some light reading for you Bob while you and Mrs Bob enjoy the blues skies of Egypt and we see a SEA of blue
In a Forbes article - Digital Marketing 4.0. While digital marketing seems to be growing at a rapid pace, I believe that this is just the beginning. Futuristic technology like AR/VR and 360-degree advertising will take online marketing to greater heights. Research firm IDC has predicted that over a billion people worldwide will regularly access AR and VR content by 2020.
The future looks exciting and it would be justified to expect a lot more innovation in terms of ad formats, placements, and concepts which will transform the ad and digital marketing world altogether. The dynamics of digital marketing are changing every day, and the future depends on how well our marketers adapt to these changes.
The Disadvantages of Traditional Marketing
Timing. Traditional marketing uses static text or advertising commercials to promote a product. ...
Costs. You must pay for ads in newspapers or mailers every time you run a new campaign. ...
Customization. With traditional ads, it is difficult to target a specific customer. ...
Pricing Options
Advantages of Digital Marketing
Extremely low risk.
Reduction in costs through automation and use of electronic media.
Faster response to both marketers and the end user.
Increased ability to measure and collect data.
Opens the possibility to a market of one through personalisation.
Increased interactivity.
Increased exposure of products and services
Good spot robski.. the work being done in digital marketing will soon bare dividends... slowly slowly catch a monkey hanger
WPP, down 4.5%. Shares in the advertising company were suffering a negative read-across from French peer Publicis. Late on Thursday, Publicis guided for a fall in organic revenue growth in 2019 due to "very cautious" spending approaches by some clients. Publicis shares were down 13% in Paris. "WPP shares have slid sharply after sector counterpart Publicis warned on its 2019 revenue guidance, the second such warning in three months. Publicis appears to have been caught out by the move towards digital marketing, away from the more traditional TV and billboard advertising, with Europe a particular source of concern," said CMC Markets analyst Michael Hewson.
Interesting