Utilico Insights - Jacqueline Broers assesses why Vietnam could be the darling of Asia for investors. Watch the full video here.
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Helx, you clearly dismiss all the recent news.
The Codemasters agreement will be a game changer in itself.
Revenues will flow in.
This lock down affects the mental health of us all, clearly some more than others. Why don’t you pick up some rugby or other sport training exercises again. It might help with your depression.
Once again well laid out Wskr I'd been jostling with the Calm part but it fits now.
Mlf51 I can't find the word assure anywhere am I missing something?!
I agree with Girdz there are no revenues ....yet. The current situation hasn't opened a door for bidstack, it's opened up the aircraft hanger door of gaming to them/us. All imvho Gla.
Well milf,I can't tell you about the football as I'm a rugby fan myself....i was a ruddy good player in my day btw. Anyhow....the bidstack travelling circus will continue with Draper as the chief juggler/clown act for the foreseeable i think and the likes of Count and a few others will still be saying...'these will really fly soon!, amazing Rns coming next week!,....come the autumn, when the price will just be pretty much where it is now. Revenue remember gentlemen...you've not got much of a business without it funnily enough. Have a splendid easter. Toodle pip.
While you have your crystal ball out can you tell me when the footie will start again. And can you allay my fears regarding your bull**** and tell me how you can "assure" anyone of anything regarding BIDS.
I can assure you that it'll be freebies. There's no point in getting excited at all I'm afraid gents. Those who think these will be back in the 20s this year will very disappointed. Keep realistic and carry on enjoying the sunshine.
Yes I am making an assumption based upon wskr's well argued and informed post where he alludes to government budgets.
Jabbeba - that is an assumption. No way confirms any thing.
I suspect both calm and stay at home are freebies I’m afraid
The positive is exposure and show casing tech, but doubt material revenues coming through to door.
So meaningful revenue has started.
Nic post! So you saying that this is a fully funded government campaign.
LSE downtime = doublepost.
Very interesting developments over this past week.
So, as we know CALM have now started their campaign with EA offering players in Fifa 20 custom football kits featuring their logo. But this time EA have taken an unusual extra step to just offering up personalised football kits. Very curious to see them offering the LED billboards for advertising purposes for the first time in recent FIFA releases.
“It’s not just that – there are also special FUT Kits, supporter signs and LED boards all carrying our messages about tackling the stigma around suicide and mental health.”
https://www.thecalmzone.net/2020/04/you-can-now-play-as-calm-on-fifa/
And of course this is a few days after CALM started their campaign on Football Manager 20. This is being displayed in the same fashion as the Uber Eats, Football Index, Unilever ads rather then on the default cycle of the current charity adboards FM20 runs.
https://www.eurogamer.net/articles/2020-04-04-football-manager-2020-gives-free-in-game-pitch-side-advertising-hoarding-space-to-mental-health-charity-during-the-lockdown
Yesterday evening we have the other interesting move by EA. PizzaHut billboards inserted in to Madden following the game update yesterday. An extension of the current Madden PizzaHut partnership no doubt but perhaps they also need the viewabilty technology to track the success of the campaign. Perhaps not. Either way there is already some interesting reactions being seen from gamers.
We talk about the huge increase in gamers due to isolation as the main positive outcome but these recent examples highlight perhaps what is the most exciting opportunity.
The ability to slip in the technology in a way that will actually gain praise and positivity from the people it targets. We are in an unprecedented time where there is a huge importance in transmitting a very simple short message to every single person on the planet and to make sure that people keep seeing that message. Stay home. Save lives. And people seeing this message completely understand why it is there and how important it is to see it. It will be received even better than charity billboards. And in time, these billboards can make the transition over to traditional advertising with a little bit less of a shock to gamers already seeing the space used in that way.
We just need to look at what people are saying about the Codemasters, Rebellion & Activision Blizzard campaigns to see how well it has been received and how much positive coverage it has gained. BBC, ITV, The Independent, Forbes, etc. It won’t be long before most major game developers follow suit.
What are they waiting for? Well King is restricting the campaign to the UK and waiting for local government guidance before extending it to other regions like the US. The message is very simple, so why? Because local governments, similar to the UKs Department for Digital, Culture, Media and Sport, may actually have an advertising budget for transmitting