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@carpymick – Thanks for your support.
I’ve filtered @c2645sg so I can’t see his posts and he is aware that I’ve done this.
So, if he insults on here, it is the equivalent of him sticking his fingers up behind my back in real life.
I can’t see what he is doing and can’t take offense at it, but if it really makes him feel better, so be it.
You and @Jackwalker422 seem to have a similar view to mine, AML is heading in the right direction.
The original AML IPO was early Oct.18 and that wasn’t even two and a half years ago.
When Stroll first got involved in Jan.20, he is quoted in the FT as saying the business would take
“one step back before taking five steps forwards”
Their strategy provides a clear route to go from where they were to where they want to be.
Take care, Paul. :)
C26. I think you're out of order insulting Paul. Also, I happen to agree with him as I'm sure most share holders do. Of course 10 car refreshes by 2023 is good news...you can't seriously expect 10 cars to be redesigned overnight! We do want these to be done right don't we?! And they're going to be launched between now and 2023, not ALL in 2 years time. As for DBX v sports car orders...We know from Q4 results that we can produce about 1200 DBX per quarter so, 4 months order book = approx 1600 DBX orders. I'm happy with that, given that we're in the midst of a pandemic! Put your positive cap on C26...things ARE getting better. The UK is just starting to emerge from an extremely long lockdown. I live in the NW where we've effectively been locked down since October due to the tier system!! America is similar. So yes, sales are going to get much better than they have been, especially with all the marketing we are about to get from F1. And the thing is, sales were already on the up, as demonstrated by the results in Q4. Stop being so negative.
10 new models BY 2023. That's averaging more than one a quarter. Doesn't seem so bad to me. Even if it means the end of 2023 and its averaging just less than one a quarter it doesn't seem too bad to my inexperienced eye.
Part of the new philosophy is not flooding the marketplace. Build up demand. You don't want to be releasing new models every other month?
c2645
With 160 dealer locations and many opening to customers again in April, even discounting the amount of DBX already built, each dealer needs to sell just 2 DBXs a month over 9 months to hit 3,000. I think the issue won't be orders, more like production capacity. IMO.
You're happy 10 new models will be released by 2023? That's 2 years away.
You're happy the sports car order book runs longer than the DBX order book, when AML needs DBX to sell 3000+ cars per annum?
You're deluded.
Job losses are not good for the people/families involved (especially during Covid).
However, in this case, I believe they are a good sign that AML have a plan and are delivering it.
I liked the way the AML strategy / Project Horizon was laid out on Page 15 to 19 here:
https://amsc-prod-cd.azureedge.net/-/media/corporate/documents/results-centre/2020---results-centre/fy---2020/aston-martin-lagonda-fy-2020-results---presentation.pdf
For me, the two key dates are:
20/04/20 - Lawrence Stroll became Chairman
01/08/20 - Tobias Moers became CEO
So, Stroll has been in charge of AML for less than a year and Moers in place for just over 7 months.
Turning around a company takes time and we are only at the beginning of this journey with AML.
Clearly, the fact Stroll’s AML transformation is taking place in the middle of Covid hasn’t helped.
Yet, despite some locked showrooms, order books are full to July (DBX) and September (Sports).
As showrooms reopen and F1 starts, AML will be able to sell a few more units between now and then.
(Don’t ask me what the right balance is, but a two-year waiting list might discourage sales.)
Whilst it is frustrating to see the SP around £19 today, compared to the recent highs of Feb21.
It is also worth remembering it was hovering around £10 from the end of Sep.20 to start of Nov.20.
Clearly, there are many different views on this BB about what success at AML looks like.
Which means it really is up to individuals to make up their own mind / DYOR.
I am happy to put my faith in Stroll and his team, which makes me happy with my AML investment.
GLA.
Cheers, Paul. :)
It has been announced that up to 95 permanent staff job loses at St Athan under the project horizon transformation plan.