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Quite unbelievable to see the retail fanboys believing the company.
6-8 DBX in each dealer's forecourt and probably more out back.
As if AML are going to reply with “Yeah, we needed to sell 1400 DBX by September 2020 as a condition to receive a £100m bond loan, and we didn’t want the DBX to look like a flop…”
Now the backpedaling. "DBX saviour of AML, selling 5-6000 cars per year, doubling our overall sales” becomes “DBX is not a one trick pony, and the market is saturated, we need more derivatives, we hope to sell 3000 this year but 1000 are sitting in dealer’s forecourts so how many more can we send them?”.
Wealthy individuals want something unique, not 8 cars per dealer, 160 for sale on auto trader and 3 year old infotainment.
https://www.autotrader.com/cars-for-sale/new-cars/2021/aston-martin/dbx
AML sold around 600 to customers since its launch in August 2020, and 800 to dealers.
Now the company refuse to publish retails sales, only wholesales, so investors can’t trace how many cars they are loading dealers with.
All that work to de-stock the sports cars to create ‘brand image prestige piffle” only to load dealers with DBX and create the exact opposite.
And the simpletons think each dealer needs 8 DBX as demonstrators, hahahahah.
The DBX needed to be a massive hit to fund other development and pay off £1.3bn in debts, now AML have low sales and £150m per year bond interest payments. How are they supposed to fund R&D now? Cash raises.
Maybe that’s why Stroll is selling his yacht, race track, Ferrari collection, etc.
I think he’s out to win, but that’s not enough, just like the hundreds of millions he lost on Asprey & Garrard when he ran it into insolvency.
That’s great. Hopefully the show will be good and tomorrow we will see if they managed to increase the downforce from the rake rule change.
Hopefully they managed to cobble smth together in the last 3 weeks.
Just off topic but the used dbx have not increased and stayed stable over the last 3 months at around 20-22 units on autotrader.
Therefore if they target 3000-4000 units of production this year then theoretically they should sell between 800-1000 this first quarter. Plus the sports cars. But it may be the first quarter and therefore these figures might come down. Q 1 is usually always the lowest everywhere.
Just good to remember that to sell their goal of 6000 units they need to do an average of 1500 cars/quarter.
That’s an insignificant number of cars in the world.
If you just look at bmw or Mercedes who sold 660000 and 560000 respectively in Q1, imagine how many of them are M and Amg models. I would say somewhere combined of 40-50k are.
Another summer of no far travelling is coming. People will spend and buy a car they are happy with. Booming environment for automakers.
Ishi - I’ll be watching the Grand Prix and the way I look at it, Seb can’t have much of worse weekend than the first so hoping he/the team put that firmly behind them and look at this weekend as a full restart.
Mansion - you are just another spouter. No substance or meat on the bone to what you ever say. Just unsubstantiated empty words
https://www.gpfans.com/en/articles/63688/aston-martin-fast-clean-start-vital-for-imola-weekend/
Yes he is I would say “difficult”.
It’s just I don’t understand why it’s difficult for him to read a graph.
Anyone watching F1 this weekend?
Very good day on the bb today! Lots of good posts. Enjoyed reading them. Been too busy to get involved.
Ishi99. Loved the way you dealt with C26 today. He will argue that black is white forever though so you’re fighting a losing battle with him. He has his own agenda. Good luck to him though. He definitely puts the hours in!
Richard36. I wish I were as articulate as you. Pleasure to read your posts. You always put things properly in perspective.
Tiny, AML007, Rob etc. Hope you’re all doing well guys.
Same time again tomorrow! Thumbs up emoji
Great posts on here today. C26 and nite seeming more and more desperate everyday as the sp is holding well before it moves up to new highs. If I was short on this I'd be worried also! Keep up the great posts everyone. Great info and well explained. Keep dipping those dillos Rob! Lol.
@Richard365054 wrote:
“Each to their own however and for whatever reasons people have bought AML shares is entirely down to them. They don't need justification or approval by anyone else when it is their money.”
This is a very nice way of putting it.
I compare my investment in AML with the very low interest my (admittedly risk free) savings earn.
Other companies might be doing better, but I am not interested in them and that is also my choice.
Time will tell if I’ve made a good, or bad, decision here, but I don’t feel the need to panic at this stage.
I’m certainly not going to worry about things I have no control over what so ever.
As always, DYOR, as what works for me, may not work for you and that is OK too.
Cheers, Paul. :)
Well written Richard.
I fully agree with you on your points.
Ye unfortunately the situation is very much like in luxury watches. Atm Ferrari is kind of like Rolex, In terms of branding. But not in reliability haha.
AML need exposure to foreign markets and it will take time.
I will pass comment on some of the statements made today simply because my understanding of facts or details is somewhat different. Each to their own however and for whatever reasons people have bought AML shares is entirely down to them. They don't need justification or approval by anyone else when it is their money.
Valkyrie's contribution to revenue is equivalent to 20 Vantages for each one sold. Approximately $3.5 million each although each one will no doubt be customised and rather more than list price. Andy Palmer once stated the people who wanted one was six times the number that would be made, but exclusivity is partly what drives demand and a greater production run would not necessarily have yielded substantially higher orders. The technology will certainly be transferred to the Valhallah as this will be a $1.4 million car, then to be followed by Vanquish. All these models feature on dealer websites in the US - whether in other countries I have not bothered to look as I still cannot afford one!
Aston are still very much at an early stage with their model line up, particularly in respect to hybrid and electric. Vantage was an out and out flop for reasons I have gone into before. The revisions since last year have helped and it is now almost the model it should have been from the beginning. But like all models the switchgear and infotainment let them down - hopefully the model releases that are coming thick and fast will remedy this. Both DB11 and DBX need facelifts inside and out so in reality there is a lot of work still to do.
DBX was never going to be a one trick pony in it's current form. It satisfied one segment of the market but this market is now crowded and substantial options and alternatives are expected by well heeled customers. The forthcoming hybrid and no doubt a coupe and/or 7 seater will broaden the appeal. Will the hybrid offer Urus performance remains to be seen. But let's correctly position AML near the base of the hill they still have to climb. If you accept the Volante versions of the Sports and GT models, plus the new F1 Vantage, AML's product range is around 8 models. I haven't included Speedster, Valkyrie, 007 DB5 or any of the other specials.
Someone pointed out how well Bentley are doing, which they are, but they've taken years to climb their hill to where they are today. Plus, their current model range is around 11 models plus you can add Mulliner to this.
Ferrari, a competitor of AML, have a mystique that has been developed over the years. For many years their cars were unreliable and poorly built. When their F1 division was doing badly their road division was doing well. That seems to be the case today. People buy Ferraris without having seen them or driven them. Many new models have a black market appeal way above their list price. Buy one in order to sell for immediate gain and you'll not have a future order accepted, so the penalties are real. AML haven't reached this point but they're working