mrposhman - As I state, the value remains exactly the same however the upside/downside is less as you simply have less shares. That is logic and common sense meaning if a share is expected to increase in time and your shareholding has been consolidated to less shares then of course the upside is less than if you had more shares - although the value at time of consolidation is exactly the same.
Perhaps I never worded it clear enough for you the first time around however I have no doubt it is correct and having experienced it in the past I am absolutely confident in what I'm saying.
When shares are consolidated, the value at the time of consolidation is exactly the same. The movement in sp is what will reduce as you now have less shares.
You mentioned that a 1p move should be a 10p move via the example quoted however the sp won't suddenly move at the level of the consolidation, it will continue to move at the rate the market dictates.
Consolidation reduces profits on any upside after consolidation, it does not reduce value at time of consolidation.
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