I've read http://www.premierfoods.co.uk/news-&-media/press-releases/press-release.cfm?i=AD9549D0-1851-505D-DF39-59C93F179E08 a couple of times and can't seem to understand why the shareprice would drop 10%. There was nothing in Press Release that wasn't expected looking at the market conditions. Something to highlight in the press release is "While Power Brands sales for the second quarter are anticipated to be negative and below the Company’s expectations due to subdued grocery markets, profit expectations for the twelve months to 31 December 2014 remain unchanged, reflecting the Company’s ongoing focus on managing its costs." So overall there isn't really any negative news or am I missing something.
"While Power Brands sales for the second quarter are anticipated to be negative and below the company's expectations due to subdued grocery markets, profit expectations for the twelve months to 31 December 2014 remain unchanged," the company said in a statement.
Currently analysts expect Premier Foods to post pretax profit of 82 million pounds ($138 million) for 2014 according to Thomson Reuters
I can't help but think that despite PFD having some iconic brands in its portfolio, the company is facing a perfect storm. A number of the Brands are in declining markets (which had to be one of the reasons for selling off Robertson's). The weather is constantly blamed for poor sales performance (and the weather ain't renowned for its accommodating stance). The only retailers doing well right now are the discounters such as Lidl and Aldi who frown on selling renowned brands and love lesser-known brands or own-label stuff (that Premier don't want to make). PFD's portfolio is still too focussed on cold-weather products - curries, gravy, stuffing, cooking sauces etc. It needs more year-round products to balance trading performance - more NPD and, dare I say it when we're all still reeling from the acquisition spree that almost killed the company off, perhaps to buy in a complementary product range or two.
I'm sure I tipped Amara and Mwana 2/3 months back on this blog. Laughed at by all. Both are now at least 30/40% up! I also predicted 30p for PFD i.e. the old 3p...I'm still waiting before I buy back in...
I bow to your inside knowledge but perhaps your too close. All organisations seem to be rubbish when viewed internally but the market's view is different. Pfd is getting to grips with long term problems and turning it into a 'normal'company rather than the zombie Iit has been for years...omlette and eggs spring to mind. Keep the faith, pfd will rise again.
I used to work for Premier - retired now. I guess there is some good news in there, in that they have now found something useful to do with Knighton. It was also a bit of a white elephant in my day. If they can consolidate all the meaningful production into Ashford, presumably it will lead to the eventual sale of Knighton. I think it was pretty pathetic to try and hide a sales/profit warning in the middle of another announcement.
Datafeed and UK data supplied by NBTrader and Digital Look.
While London South East do their best to maintain the high quality of the information displayed on this site,
we cannot be held responsible for any loss due to incorrect information found here. All information is provided free of charge, 'as-is', and you use it at your own risk.
The contents of all 'Chat' messages should not be construed as advice and represent the opinions of the authors, not those of London South East Limited, or its affiliates.
London South East does not authorise or approve this content, and reserves the right to remove items at its discretion.