Feb. 28, 2012, 2:00 a.m. EST Atmel Simplifies MCU Design with New Atmel Studio 6, Expands ARM Cortex-M Series Processor Portfolio - Atmel Studio 6 Integrates ARM and AVR Design in Single Environment - 40 New Atmel SAM3 Devices Deliver More Scalability, Cost-Efficiency and Connectivity
SAN JOSE, Calif., Feb. 28, 2012 /PRNewswire via COMTEX/ -- Atmel® Corporation ATML +0.49% , a leader in microcontroller and touch technology solutions, today continued its commitment to deliver innovative new solutions to the ARM market with the introduction of Atmel Studio 6, the latest version of its popular integrated development environment (IDE) that now supports both Atmel 32-bit ARM® Cortex(TM)-M series processor-based and Atmel 8/32-bit AVR® based microcontrollers (MCUs). For the first time, the extensive AVR customer base of more than 100,000 engineers and the designers of ARM Cortex-M series processor-based applications have all of the tools required to develop and debug Atmel MCU applications in a single, seamless environment.
The company today also announced an aggressive expansion of its Atmel SAM3 ARM Cortex-M3 processor-based MCU family with 40 new devices, delivering more scalability, cost-efficiency and connectivity for a broad array of applications, including industrial automation, smart grid, and building and home control. Throughout this year, the SAM3 and SAM4 families will quadruple the Atmel Cortex-M series processor portfolio to nearly 200 ARM processor-based MCUs, and include devices with on-chip memory densities of up to 2MB Flash, 192KB of SRAM and extensive peripherals, such as high-speed USB host and device with on-chip physical layer (PHY), Ethernet and dual CAN.
"We're pleased to offer the design advantages of the Atmel Studio 6 IDE to the ARM community, whose engineers can now enjoy the ease of use and seamless integration with other toolsets that our AVR MCU development community has long experienced. With a user base of more than 100,000, our IDE is clearly proven and highly appreciated among AVR designers, so it was only natural for us to extend the environment to support all Atmel MCUs and enable the ARM application developers," said Vegard Wollan, vice president, microcontroller and touch business unit, Atmel Corporation. "Furthermore, by expanding our SAM3 family, we are delivering the first phase of significantly expanding our ARM Cortex-M processor-based MCU offering, providing the ARM community with more choice to meet their unique design requirements."
"We welcome Atmel's expansion of their Cortex-M series processor-based MCU portfolio," said Keith Clarke, VP, embedded processors, ARM. "The availability of 40 new SAM3 devices, together with free Atmel tools and software support, is welcome news for developers aiming to bring Atmel's ARM Cortex-M series processor-based devices and applications to market quickly. Atmel's offering further underlines the popularity
At the Mobile World Congress Show in Barcelona, Spain, Huawei has introduced the Ascend D smartphone. Huawei claims it to be the fastest smartphone in the world.
Huawei is comparing its phone to Apple‘s (AAPL) iPhone, and Samsung’s (SSNGY) Galaxy Nexus.
“We’ve listened to people’s top demands from smartphones: speed, long-battery life, high quality visual and audio capabilities, and a compact, lightweight handset. The Huawei Ascend D quad exceeds these expectations,” said Richard Yu, chairman of Huawei Device. “In January at the Consumer Electronics Show at Las Vegas, we achieved a world record for the world’s slimmest smartphone with the Huawei Ascend P1 S. We are proud to once again introduce a world-first at the 2012 Mobile World Congress with the Ascend D quad, the fastest smartphone.”
The secret to the speed of this new smartphone is Huawei’s K3V2 quad-core 1.2GHz/1.5GHz processor. This appears to be a proprietary processor built on ARM Holdings (ARMH) architecture. Apple also uses a proprietary processor design based on ARM architecture.
Some analysts had supposed that the Ascend D would be powered by Tegra from Nvidia (NVDA).
Steve Jobs recognized that proprietary power management systems were a key ingredient to success in mobile devices. Jobs claimed that he had hundreds of engineers working on lowering power consumption.
It appears that Huawei may have beat Apple in power savings. According to Huawei the Ascend D quad comes with an 1800mAh battery, which lasts for one to two days with normal usage.
The smartphone’s prowess is enhanced by Huawei Device’s proprietary power management technology which provides a longer battery life of up to 30% compared to industry average by adjusting power consumption according to usage needs. It also ensures higher chipset performance and efficiency by maintaining a low chip temperature.
Huawei also introduced the Ascend D quad XL and the Ascend D1 smartphones. The Ascend D quad XL comes with a 2500mAh battery which provides two to three days of normal usage.
Today was the first day of the Mobile World Congress in Barcelona, Spain, which runs through Wednesday. Yours truly is not in attendance, but some of folks from the Street were there and have filed some dispatches to clients.
Piper Jaffray chip analyst Gus Richard today reflects that Qualcomm’s (QCOM) estimates could go higher based on “robust” smartphone demand. A Q&A at the show with Qualcomm prompts Richard to write that “while we believe QCOM’s 28nm chip has yield issues, we expect them to be sorted out by year end, in time for production ramps.”
Richard writes that “the performance of its latest processor looks impressive and the company indicated a high level of customer interest.”
In addition, he is “seeing a shift to more powerful application processors at Mobile World Congress, benefitting ARM Holdings (ARMH),” which, of course, makes the instruction set architecture and CPU core designs incorporated by Qualcomm and others into their chips for mobile devices.
History Repeats in Silicon Valley as Mobile World Congress Begins
February 27 2012
History has a way of repeating itself in Silicon Valley. Back in the 1990’s desktops saw a race for market share between Apple (NASDAQ:AAPL) and a growing band of ‘me-too’ PCs. Now, Apple may have a similar war on its hands — only this time the turf is smart phones and the opposition is Google (NASDAQ:GOOG).
Google’s SVP, Mobile and Digital Content, Andy Rubin gloated on the Google Mobile Blog that Android, Google’s mobile platform, is seeing nearly 850,000 activations every day. That’s 250 percent more than last year. Globally there are 300 million Google-sanctioned Android devices in operation, and about 12 million of them are tablets.
Saying “it’s all about the ecosystem,” Rubin is confident app developers could soon be producing apps for Android as a priority over iOS. Android Market has 450,000 apps compared to 150,000 it had at the time of the Mobile World Congress last year.
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