As our 31st December year end only includes 3 months of trading since the Group's change of direction with the acquisition of Synety Ltd, and the statutory accounts largely reflect the Group's historical business activities, I thought it may be helpful to shareholders if we used this statement as an opportunity to provide an update on trading through to March 2013.
According to recently released data from analyst firm Gartner, "CRM (customer relationship management) software will be the top priority for additional spending on enterprise applications around the world this year and next , The category edged out ERP (enterprise resource planning), which took up the second-highest spot".
Whist most of these CRM and ERP systems are excellent at controlling and tracking the majority of customer interactions, many struggle with phone calls as they are traditionally handled by different systems. Synety's CloudCall® software integrates with CRM and other suitable software platforms to allow businesses to make and receive, record and log phone calls directly from within these platforms. All call recordings and logs are immediately accessible directly from the Customer record within the CRM.
Since acquiring Synety Ltd, our primary focus has therefore been on partnering and integrating with suitable CRM software companies. The positive response we have received from this market is very encouraging and has exceeded the Board's expectations. CRM companies clearly foresee a requirement and demand from their end users for the additional functionality that CloudCall provides.
. Completed acquisition of Synety Limited on 26 September 2012, for an initial consideration of £75,000 cash and £998,000 in ordinary shares in the Company
· Customer Relationship Market ("CRM") market is set to expand
· Good progress integrating with major CRM partners
· Fully exited from discontinued businesses and no further costs are expected
· Year end cash reserves of £2.7million
"Early signs very are encouraging, with the number of 'seats' sold this year increasing month on month. We have already sold more seats this year than the whole of last year and are beginning to see that CloudCall's advanced, value adding telephone call services are capable of achieving good market share. The Board are viewing the medium term with some confidence." - Simon Cleaver, Executive Chairman.
SYNETY Announces Integration of Its CloudCall Telephony Software with CallPro CRM
Synety is pleased to announce that Quality System Solutions Ltd has completed their integration of Synety's CloudCall® with their sales focused CRM platform, CallPro CRM. The combined solution is already being offered to CallPro CRM users and is receiving considerable interest.
Quality System Solutions Ltd carried out the work using Synety's extensive range of APIs. The integration enables CallPro CRM users to drive advanced telephony functions directly from CallPro CRM including click-to-dial and auto-dialling. All calls are logged and recorded with the recordings being directly accessible from CallPro CRM's contact records.
Simon Cleaver, Synety's executive chairman commented: "CallPro CRM is a very exciting partner for us, particularly as their customer base includes many call centres and sales operations with heavy telephone usage. We're delighted that they have chosen to integrate CloudCall."
Peter Connell, CEO of CallPro CRM said: "We have been looking for a product with CloudCall's capabilities for a number of years. By integrating SYNETY's CloudCall with CallPro CRM our customers can further boost their efficiency and sell more by telephone. We see very strong, synergistic sales opportunities for CloudCall together with our suite which will enable us to significantly increase our market
This one continues to creep up under the radar of most investors. It's a hidden gem.
Synety is a very young company 'born' only last September. Synety's cloud-based software and communications technology is a first mover. It has products such as Cloud Call which is an integrated cloud based communications system. Synety are busily integrating their Cloud Call (first mover) product with mega CRM sellers such as Microsoft Dynamics CRM.
Results due Tuesday week (26th).
I'm expecting a further rise in advance of the results.
No sooner had I made the comment about 'integrating with other CRM applications' but I notice these comments by the Chairman Simon Cleaver on the recent RNS:
"Simon Cleaver, Synety's executive chairman commented: "Leading CRM companies are seeing the productivity and efficiency gains that are made possible through the integration of CloudCall. As it can be deployed regardless of the end-user's existing telephony infrastructure, it is an easy purchase decision that offers a very quick return on investment. We will be announcing further integrations over the coming months."
So, the KEY WORDS for me are "We will be announcing further integrations over the coming months."
Well well last couple of days have seen a distinct trading pattern develop. Looks like a small number of buyers, maybe only one, hoovering up stock while the price is conveniently held at 95p for them. Can't be anything else since this only has less than 5 million shares in issue! Normal market size dictates that most would be small trades. So it normally wouldn't take much to move what is basically an illiquid stock. Over 77,000 shares traded today, which is a lot for this, and mostly buys. Convinced there is something going on here. Results soon.
I know I'm talking to myself here but I don't think I will be for a great deal longer. :-)
It's worth emphasising that this is potentially VERY significant news for SNTY. Why? Well, how big do you imagine Microsofts customer base is for their CRM product? Pretty big I would guess but I will do some research and report back.
It's also worth pointing out that there is no reason why SNTY will not succeed in integrating their product with other well known CRM applications such as SAP for example. CRM is big in the corporate world and there's a lot of money to be made in that area......
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