Well as long as we all accept it is thinking out loud rather then any firm opinion. Something has been going on, based on the trades for the last couple of weeks. Was that the reason for the delay of the results, was it that this took longer than they thought? Is the double PME, typically used to tidy up after a hectic day -not in this case- or to determine a floor price, an indication that this period has closed. No way to tell, but if they saw themselves having to fund a big, exceptional meeting? I doubt that scenario, so your thoughts Gixer, that further legal spend is necessary to protect the IP globally, has some credibility but would seem odd so soon after the last spend. If you look at reserves in terms of months it probably doesn't look much to an accountant, prudence would dictate that the balance is topped up. Seems irrational given all the Fruitflow progress. No doubt the clouds will part sometime soon.
So you haven't seen any brand on a billboard? Were you expecting to? TV ads for Sirco, campaign ongoing all year, but not here in UK. Email promo from Biovea and IHerb for Optiflow, and Healthspan for Circulease, and no doubt for lots of other brands in their own markets. DSM just don't promote to the public do they, they are selling an ingredient not a finished product. What they are doing is giving Fruitflow very high prominence in their promotional media to the trade. Slow yes, but then they have explained the way the trade develop things, and it has resulted in a lot more brands using Fruitflow in a lot more markets, especially since the powder launched, meaning that actually a lot has happened since the previous full year update, when all we had was a handful of syrup format brands. Gets me wondering what sort of conversations will there be at this time next year. Do you think we will till be waiting, or will there be some sensible acceptance of progress?
That is the question we all want answered of course. Another would be:- What is the product situation pre and post powder launch? Honestly, the demerger benefitted me short term, because I bought a lot of shares at between 1.15 and 1.3, so adding in the current SiS Bid makes the sums obvious. Mid term, I believe we will soon enter the phase of strengthening here and at SiS. Long term, does anyone doubt that the massive push that DSM have given Fruitflow, putting it close to the top of their agenda time after time in media coverage, will not achieve the aim of the Alliance?.
Still uncertain is whether we will get anything other than a standard update on 21st, coupled perhaps with some funds raised. If that happens, yes, it kicks the can down the road a bit further.
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