Ex investor me yessir! I don't tend to get many things wrong. Pfd products will never take off in the up + coming Aldi's of this World. Never: too expensive, 70s brands, a militant labour force + a general population who are no longer interested in brands. Value for money is the new philosophy in the 'real world'!
Bisto, Kipling and hovis in Aldi all the time, sharwoods batchellors in home bargains and ambrosia, oxo, batchellors, kipling, birds custard bisto and ambrosia 2 for a quid in pound land, seem to be smaller sizes, so don't believe they r missing out on the discount market at all. It ain't true, prices are competitive
As time progresses, the discounters will morph into Tesco's and Tesco's will morph into a discounter. Branded products will still have a place, because branding works, full stop. If you happen to manufacture non-branded as well, good.
I have some experience in FMCG, what a lot of the big players do is especially on long life products sell the over 6 month till use buy to the likes of tesco/asda, waitrose and the like take the 3-6 month life left and then anything under gets offered to the discounters hence the reason they don't have the same stock lines all the time.
I have seen pfd products in farm foods and b&m so it is an avenue they do use, but I doubt many manufacturers aim to supply large volumes in there as the prices will be very low.
I think there will be a fight back but as I have said since I bailed out there needs to be some good numbers first as the results are (in my opinion) not showing any outstanding performance.
Nice to hear from investors experienced in this share. I have seen this jump numerous times before but this is the first time ive been invested and held so long on such a large drop so hope you are right
You don't lose any money unless you sell. I've been very lucky with PFD in the past, but only have a relatively small holding right now. To me this has 'jump in' written all over it. PFD can go from 0-60 in the blink of an eye. If I get some luck elsewhere, might sell something to average down/top up. Experience indicates a bounce will come.
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