People on twitter talking about this tv programme on channel 4 and the kipling cakes that are always on the table but never get eaten. Good marketing if is deliberate. Never seen the programme personally as in france.
Doom, looking for an experienced successful investor with a sound record of investing in a broad range of shares, could that be you?...........NOT! Also please advise which shares you are currently NOT invested in, so I can do my research and Definetly invest in! Lol
jMO, they were priced at £8 initially not £12. So a 20% discount to original price if now at £6. Even at that price I would say there is a nice little margin on sales. Hello cupcake campaign will drive high sales in convenience stores and supermarkeyts, I have no doubt there. IRI analysis valued Mr Kipling brand at £160 million in Feb 2016. I am looking forward to discovering the balue of the brand now npd, in,ovation and marketing campaigns are in full swing. If they get the brand moving in the US, then todays one brand could be worth more than the current market cap. Its a no branier at the moment (for a long term investment).
Within the food trade and suppliers many large companies now days concentrate their sales people on the main supermarkets and big customers to get the biggest sales for least costs, it’s just about resources in the end. However many large companies like pfd do not have the man power ( sales people) to reach all the smaller customers to drive distribution and trial, So what they do for a limited time and cost is to hire another small sales team to do this job for them. So this week they welcomed a brand new Field Sales team from Reach who will be dedicated to helping us drive sales of our exciting Cake on the Go range within smaller conveniences stores up and down the country. This is a great move and should have great success in driving product trail, gain distribution and sales In a most efficient way.
I wouldn't be surprised if they've been pulled. They were about £12 from what I remember... I thought the price was crazy at £12. I seen them selling for half price in Tesco this week, I thought that's a lot cheaper than before, but I still didn't buy them... even £6 seemed a lot for a box of cakes. But fair play to Premier for trying to cash in on the cupcake phase... but they've been just too Greedy...
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