I think we are both making valid and good points, but just different points. I was just indicating premier rushed 7m sweet treat investment in first half and believe this was due to a lot more order wins for the festive period in own labels, which premier wanted to produce in the most cost effective was, in the process increased the margins to double digits ( Capex does not show up in margin). Looking forward to the 21st Jan trading statement.
Aldi and Lidl offer a range of mince pies which Kipling cannot compete with on price. However, the ones for £1.15 are made to compete with the ''luxury range'' ie M & S, Waitrose etc. The point I was making was your better off paying 20p more for kipling than Aldi ones.
Do you know that I tried the aldi imitation baileys last year it's called something cream just to see what it was like and I ended up buying another one when the first one went down a treat. I will be buying another shortly. Some own label products are worth buying but NOT when it comes to mince pies.
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