Its true they over borrowed like many firms and tried to salvage the company with Michael Clark who actually sold Quorm against my better judgement as stated before on this Board. He then quit after 18 months stating he had completed? his job. Gavin Darby asked for shareholder money to stave off predators that wanted to buy up the debt and force the company into insolvency. GD then reorganised the company, introducing new brands, offered new size current lines,formed an international sales team and brought in SAP. During this period we faced the longest ' price battle' between Supermarkets and the biggest shift in shopping habits for decades. Rather than be critical be grateful we still have shares to sell. This 'battle' was always going to be a long haul and current supermarket figures suggest it will not get any easier in the near future.
A company like PFD should be trading higher naturally but it seems they over borrowed and never improved their products and brands but still the business is stable, solid and importantas it is a food business so tech guys can't start a sharing economy with food. there is no app or software that can replace your app so why didn't PFD follow unilever's playbook? I thing PFD's brands are solid to warrant £1.00 SP but i don't think Nissin tie up is really great.
Darby is trying to get create a buzz about 1% rise, he should be checking out Quorn's growth and telling himself WHY he can't match it. Don't see any other food ceo's hiding behind so called food deflation ( this only comes from Darby).
Perhaps unwisely, my shirt is on PDF and I am presently sitting on a paper loss. However, I am comfortable that with a little time and patience all will be well. The end of this financial year is my prediction for us to be above 70p, also all things considered I can't see any take over prospects. ATB.
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