Add MrChristian W Ahlefeldt-Laurvig's colossal recent purchase to the CEOs recent purchase and also Roderick Corrie's recent purchase and you are looking at director purchases totalling £400,000 in the last month!
For a number of reasons... Mr CWAL has responsibilities as a Director and as an Investor. In both cases he eventually wants a return on his investment but as a Director he can't sell without the authorisation of the board. He also can't use inside knowledge and that knowledge would have to come from within the company. What he can do though is use his external knowledge and as I mentioned in a previous post anyone wanting to buy the company would have to approach him first.
The last time he invested heavily in the company (£188k) he got it back pretty quickly - my guess is that he thinks the same is likely to happen soon and if you think about it even if the SP went up quite a bit and he was given permission to sell - the SP would plummet just as fast as soon as he started selling.
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